Sell YOU Not Your Opportunity

When we first get started in network marketing, we are desperate to make a sale. We tell everyone we know how great our products and services are as well as we should. Networking is derived from the word network and marketing comes from the word market. So obviously, you are marketing your network which is comprised of individuals within your company that provide goods and services to consumers.

We live in a world of unlimited opportunities that are created to give us time and financial freedom that a job could never provide. The issue that comes into play is when we become so desperate that we spam and pitch our business everywhere and to everyone without realizing how damaging that is to our individual businesses and profession.

When we send unsolicited information to people, it turns them off to our business opportunity because they never asked for it. People are already pre-programmed with a skeptical frame of reference especially when it comes to network marketing because they tried it before and they didn’t become a millionaire over night. I feel that it is wiser and more professional to market yourself not your opportunity because people really don’t care about your products. When a prospect joins your business, they are not joining your business per se, they are joining you. Based on their positive perception of you, they will sign up as a distributor. Prospective candidates are mainly concerned about whether or not you can help them make money. They want to know that you are not going to leave them hanging to do the business all by themselves.

When you sell yourself and not your opportunity, you position yourself as a leader. That’s what leaders do. You have to get in position first. Once you do that, your mind begins to work on the action steps that are needed to take you from where you are now to where you want to be in the future. Selling yourself requires that you get out of your comfort zone and in front of people via some type of platform whether online or offline.

In conclusion, it is time that we become resourceful sponsors who provide valuable content to our business associates. In doing this, they will become successful business owners. If we are willing to do what it takes, we and our fellow business partners will have what other people wish.

Calvin Moss

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