A common issue that people have in network marketing is where to find prospects and what to say to these prospects. The challenge is getting those individuals to be open enough to look at some information that could improve the quality of their lives. People by nature, are skeptical so they feel that anything that goes against their conditioned based way of thinking is a scam. We have to present our products and services in a way that will peak their interest and at the same time, reduce their resistance.
I want to share a cold market tip and a warm market tip on where to find prospects for your products and opportunity. I also want to provide information on what to say to candidates when you meet them.
A good place to find prospects is at a department store like targets for example. Strike up a conversation with the sales rep then say what’s the starting salary here? (the sales rep is going to say whatever the salary is which is usually not enough). Then you say, is that enough to live on without needing a second job? (they will most likely say no). Then you say, if I could help you make enough money to live on without needing a second job would you be open to looking at some free information? (they are most likely going to say yes, even if they are lying to you because they have a problem).
Warm market people includes friends, family and associates. Now there are some of you who may be saying, I don’t want to talk to friends, family or associates. Let me ask you a question. Are you confident and believe in your products and opportunity? If so, why wouldn’t you want to share them with people who matter most to you? Lets say you have a friend name John. You say John, I need your opinion on something. (He is going to say what is it). You say I have a presentation for a business that I just started. Can you look at it and tell me what you like about it? (John says yes). You hand John a DVD, CD or link to your presentation. Then you say how soon will you be able to look at the information? (John may say tonight at 7pm). Then you say ok John, I will call you back at 8pm and we will talk about what you liked.
There are many ways to get prospects to view your material. It only requires a little brainstorming. Networking events are filled with potential business partners that you can share business with. Bookstores are filled with people more than ever. These individuals are hungry for information. You want to go to the self improvement section because the home business industry thrives off personal development and is built with this kind of training. Trade shows, expos and flea markets are also a great sources of leads. People flock to these events looking for things to buy and people to meet.
In conclusion, prospects are all around us. We just have to learn what to say, how to say it, and also importantly when to say it. Obviously, we are going to hear a lot of nos. It doesn’t necessarily mean we are doing the business wrong. It only means that we haven’t heard enough nos. Instead of saying I have no prospects to converse with, look to your left and to your right and you will see an abundance of people who will benefit greatly from your products and services.
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