Network marketing is a business model that has been around for decades. It’s a business for people who like helping other people. The business model offers top notch products to consumers around the world, who have a desire to improve the quality of their lives. Examples of these products are health and wellness, financial services, travel services etc. Network marketing is a solution for individuals looking for an alternative to the traditional 9 to 5.
There are uneducated people who call network marketing a pyramid scheme. To be perfectly clear, a pyramid scheme is when money is changing hands but there is no legitimate product being moved or service fulfilled. These schemes are partly what gives network marketing a bad rap. Unethical programs like these pollute our industry giving people a negative outlook on our profession.
The other part that gives network marketing a poor image is bad business people. Let’s be honest, there are bad people in every industry so network marketing is no exception. One must associate him or herself with the good people and be held personally accountable for their own success.
Some people feel that the type of product you have makes the difference in network marketing. I believe that it’s not so much about the product nor has it ever been. It’s about the dream, plain and simple. It’s also about people since people are the ones with money. Personally speaking, it’s about the dream. I dream of the people I can help effectively and the things I can do politically.
Network marketing has made it possible for the average person who doesn’t have much money to dream again. Most people have given up on their dreams. The American dream of owning a home and retiring in style is becoming an American nightmare. I see many people working past their retirement age and are afraid that they STILL will not be able to retire. Yet, the folks who are retired now have to go out and find another job just to supplement their retirement incomes. What kind of retirement is that? I believe that corporate America and the public sector are the enemies of the poor and the middle class because most well paying jobs that existed decades ago, are now in India and china. Far easterners are being paid less than half of what Americans use to earn.
In conclusion, when people wake up and join network marketing, they are choosing freedom over security which by the way, doesn’t exist anymore. The home business industry is the last chance for the common man who wants to take his financial life back from the dictatorship of corporate America and the public sector. Choose freedom or choose slavery by default. Network marketing is the dream that can take you from where you are now to where you want to be in the future.