One of the greatest abilities to have in business, the ability to build trust quickly with any prospect. People normally do business with people they know and trust. Building trust is difficult because there are a lot of untrustworthy people in business. Trust is hard to gain and easy to lose. People are naturally skeptical to begin with. So let’s learn how to build trust quickly with any prospect.
The first way to build trust quickly with any prospect is to be honest. Prospects need to know what is required of them in order to succeed as distributors. They must be informed that most people they talk and market to, will NOT be interested in their products and services. In addition, your prospects must be comfortable with hearing the word no. Moreover, candidates for your business must clearly understand that there are costs involved as an investment expense for doing business.
A second way on how to build trust quickly with any prospect is to establish a relationship. Network marketing is known as relationship marketing. For this reason, we are taught to build relationships first. Most of us are familiar with the F.O.R.M. formula. F stands for family. O stands for occupation. R stands for recreation. M stands for message. If you built a relationship with a prospect, you can testify that the formula works.
A third way on how to build trust quickly with any prospect is to show them you care. There is an ole’ saying that goes, people don’t care how much you know until they know how much you care. It is not about you, it is about them. If you concern yourself with only making money, you will be on your way out of business. Prospects can spot greed a mile away. If your prospects do not understand something, tell them to take notes and go over what they saw with them. When people spend their hard earned money with you, they want to feel like you care about their personal success. If you do not care, they will find someone who does.
The fourth way on how to build trust quickly with any prospect is through testimonials. Testimonials are statements of edification made about the service of the person being edified. A testimony quickly builds trust for your prospect because there is a positive record of proof regarding your service to others.
In concluding, these are four ways to quickly build trust with any prospect. It’s important that you keep your word. If you tell a prospect that you’re going to help them when they get started, make sure you do so. If a prospect mistrust you, they will automatically mistrust the industry.
Photo credit: docusign