Anyone who has been in network marketing for some time, knows the importance of having a blog. It is said that approximately 90% of all home business owners have one or more blog sites. Blogging is very popular, having been around for about a decade now. There is plenty of content on blogging and why one should blog. I will address several reasons why having a blog is so important.
Reason#1. Your blog promotes you.
If you look at many of the classified ad sites, you will notice that the marketplace is oversaturated with ads. While it is good to promote your business, it is far better to promote yourself. The reason being, people have seen your business before. If you are promoting a marketing and educational program, prospects have seen that before also. When you promote yourself, you get to share something that few people know about. That something is you.
Through blogging, you can position yourself to attract like minded people. You’ll attract people who want to be a part of what you’re doing and go where you want to go in life. It is far better than just promoting your opportunity on the front end.
Reason#2. You can share your knowledge and experience.
When you blog, you can write about many things that interests your readers. You can share your knowledge on generating leads, personal development or perhaps a life issue that we all deal with. You don’t have to blog about making money. Blog about helping someone get through something that you are familiar with from experience. Not to go off subject, we all come from different walks of life. However, I believe that we all share a common issue one way or another.
As I mentioned earlier, people have seen our business programs before. So when you share your knowledge of how to get results through your blog, prospects will be more receptive to join your business. Educating your prospects is the key to their success. This can all take place wonderfully through your blog.
Reason#3. Collect leads.
If you have a word press blog for example, when someone likes your content, they have the option to follow your blog. In doing so, they will receive an email announcing each piece of content you publish. They now have quality content and you have a name and email in exchange. That’s a win-win situation!
In conclusion, these three reasons are why having a blog is so important. A blog is simply a representation of the value you offer to the marketplace. The more value you offer, the more success you will attract.
photo credit: Live Rez