When you first get started in network marketing, you get excited about your company. You think you hit the lottery. You probably met some sponsor who promised you the moon. You were then told to make a list of customers and team builders. This list is comprised of family, friends and associates. The list is also known as your warm market. I have mentioned the following reasons why talking to most friends and family, about network marketing doesn’t work.
Your sponsor told you to ask them “the questions”, give them samples and get them to a meeting. All of which work depending on the kind of influence you have. The problem is that most people have no influence and/or affluence. Which partly explains why people quit so soon. A lack of influence is one of the reasons why talking to friends and family about network marketing doesn’t work. When you have influence, people will listen more to what you say. So if you lack influence, talking to friends and family about your network marketing business probably won’t work. You must build in influence by branding yourself and getting exposure.
Another reason why talking to most friends and family doesn’t work is because they “tried one of those things and it didn’t work”. Network marketing is a business that requires work. When you join an MLM, you have to work your business consistently. Nothing magically happens overnight. Your results will always depend on what you are doing.
A third reason is because they do not understand the concept of MLM. Network marketing is an organization of people who use and retail high quality products offered through their company. In addition, they get paid for building an organization of people who do the same. This is the basic concept of MLM. No overhead, low expenses and exponential potential to create wealth.
A fourth reason is due to a negative frame of reference. Sadly, some of the most negative people are the ones in your household. While you are seeking change, they want to remain the same. Most family and friends have the crabs in the barrel mentality. As you try to climb your way up out of the barrel, another crab tries to pull you down. They make such statement such as “you can’t do that” and “go get a real job”. These are very discouraging words to hear from someone you love. Nevertheless, we move forward regardless.
In conclusion, these are some of the reasons why talking to most friends and family about network marketing doesn’t work. Obviously, there are net workers who sponsor their loved ones into their business with no problem. I believe you should prospect your immediate people. Usually, siblings and companions will join when you start making money. I feel that the core of the problem is their unbelief. Relatives do not believe that success is possible with MLM. The ole saying goes: some will, some won’t, so what, someone else is waiting. Keep building.