Branding yourself is important if you are seeking to establish yourself as a leader. This is especially true online. Nowadays, it is not enough just to promote a product. You must promote yourself. There is a difference between marketing and branding. Marketing is about getting exposure and expanding it for a particular product or service. Branding involves establishing your credibility and authority in the marketplace. In essence, you are stating that you are the leader that people are looking for. It is important to understand that the people who make the most money in business, branded themselves first.
If you look in many of the Facebook groups, people are spamming their opportunity. Spamming clearly doesn’t work. If you and I are in the same company, promoting the same product, what separates you from me? Nothing! However, if I brand myself, that will make all the difference. This is what you want to do. If a company goes bankrupt, you can start another organization and continue to do well because you branded yourself. Mr. Donald Trump went bankrupt several times yet, he’s a billionaire. That’s because he first branded himself through knowledge. He knows how to make money and does it. Banks will still loan him money because he doesn’t need it. Did you catch that? Brand yourself. Everyone who is successful branded themselves. That’s why having a blog is important. You may be saying to yourself, “everyone has a blog!”. True, but not all bloggers are unique.
In closing, brand yourself. You inc is what counts. Have you ever heard of ITL? It stands for Invest, Learn, Teach. This is what successful brands do. Create some form of content that can be shared. As you consistently share value, which is what many people don’t do, you will attract more people to your brand.
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