Creating content is very important for the success of your home business. This is especially true if you are building your business online. It is said that content is king. Creative content is king forever. As a marketer, you should be offering value to your subscribers and visitors. One of the common problems you’ll see online is spam. Marketers are spamming their links to people without building relationships. A friend of mine who went to school to build webpages told me this some time ago. Did I listen, of course not. I learned the hard way. Valuable content is important because it offers solutions to people’s problems. In addition, this kind of content brands you as a credible source of information. People who are building a business will be able to implement your strategies and build relationships BEFORE sending their links to prospects.
The importance of value based content. It is what separates the professional from the United professional. It distinguishes the determined from the frustrated. Keep in mind that you do not have to completely create your very own content. You can use other marketers content and add your personality to it. It can be in the form of a video or blog post. It doesn’t matter as long as you offer value.
The days of you hounding people to look at your opportunity are over unless you have influence and a supportive warm market. Most marketers don’t have either so creating content should be considered. Now, some people will say oh, I don’t want to get involved in writing or making videos. You don’t have to. Just know that you’ll increase the chances of putting yourself into the category of network marketers who wind up quitting and calling MLM a scam.
In conclusion, understand the importance of creating value based content. When you do, you can’t help but attract people to you. Individuals will want to know what it is that you are involved with. If they like the value you’re offering, they will eventually recruit themselves. On a weekly basis, I get people asking me what I do. That’s how you want to position yourself. Just remember that your content is a magnet, not your opportunity.
photo credit: marketo and ruaditgital
about the author:
Calvin Moss is a writer and blogger. His work can be seen at http://www.calvinmosspro.com. He is a home business owner and marketer. He lives in New York City with his wife and daughter. Mr. Moss can be found on Facebook, Instagram and Twitter.