Does posting in Facebook groups really work? That must be the ten thousand dollar question. I believe there are two answers to that question and I will explain why. Yes, posting in Facebook groups work. However, it depends on what and where you’re posting. If you look on Facebook, you’ll notice people posting negativity along with their business opportunity. You can’t mix the sweet and the sour together because it sends the wrong message to your prospects.
What works on Facebook? Inspirational/motivational quotes. They are awesome for personal and business matters. You can get them online however, I do believe you should create your own as well. This is what separates the leaders from the followers although we all start off as followers. If you want to brand yourself on Facebook, you must post information that provides value. Many people look for posts to share on their timeline that promotes empowerment. As you share value, people will begin to comment and direct message you saying thanks for the inspiration!
What doesn’t work on Facebook? Spam. From time to time, someone will post an income program on my timeline. I consider it spam because I did not request it. Nor did I give permission for it to be posted on my page. I also learned that mesaging people who you are not friends with about your business opportunity is also spam. Please stop this. No matter how many times the following statement is preached, people still don’t get it: build relationships first BEFORE sending your link. If someone wants your link, they will ask for it. Just because someone accepts your friend request, does not mean you should send them your unsolicited link. There is nothing wrong with building rapport and asking first. Spamming in Facebook groups doesn’t work because everyone is doing the same thing. Most groups are nothing but spam fests. If a prospect visits these groups, he or she would be confused.
In conclusion, does posting in Facebook groups really work? Yes if you are providing value and no, if you’re not. It depends on what and where you’re posting. Unfortunately, some of these groups are useless. Around 80% of your content should be value based and 20% should be promotion. When you do this, you will be looked upon as a leader not a spammer.
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About the author:
Calvin Moss is a writer/blogger and home business professional. He lives in New York City with his wife and daughter.