The six sins of network marketing

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In networkmarketing, there are rules that you must follow in order to be successful in your business. If you deviate from the rules, you will become frustrated and quit. There are no shortcuts however, people continue to look for them. There are six sins of network marketing that will cost you time and money. The six sins goes as follows:

  1. Jumping from opportunity to opportunity.

I’ve been there. There are people who are in as much as five different companies. Usually what happens is a prospect joins a company and after a while, gets bored. So he or she finds another company to join and the cycle continues. A solid career can not be built this way.

2.  Marketing but not prospecting.

Network marketing activities includes prospecting. Most people spend more time marketing because it’s easier and less painful. Marketing is supposed to compliment your prospecting. You should have a set number of people that you will talk to everyday. This is called projecting. You are projecting the amount of people you will talk to daily, weekly, monthly and yearly. Will you meet your goals every day? Probably not. But you must hold yourself accountable to meet your numbers.

3.  Posting your company products, images all over social media.

Like I said in previous blog posts, people don’t care about your products as much as you do. Continuously posting pictures of your products will not move people to buy them. Every company has been seen before. Maybe not by you,but by someone else. What would make your products more valuable is if they were the only ones that could do what they claim. If that were so, there would be such a demand that manufacturers would have a hard time supplying the need.

4.  Making income claims and/or statements.

At some point or another, you or someone you know, received a call like this: “hi my name is Jill and I was given your name as someone who was looking to make 3 to 5000 dollars per week. Is that something your still interested in?”. When you make income claims, you push people away from you instead of pull. Most people are skeptical as it is, so making these kind of statements will contribute to the stigma on MLM.

5.  Un professionalism.

A big problem I see online from network marketers, is unprofessional behavior and language. This is a business and should be approached as a business. Ratchet, hood and ghetto behavior should be kept away from this industry. It has no place in this business. I suspect sponsors are looking to sign anyone up just to make a buck. I don’t mean to judge anyone, and I know people come from different walks of life. This is where personal development comes in. We must edify the industry with a positive mental and professional attitude.

6. Begging, chasing and convincing.

Network marketing is a profession of opportunity, prosperity and stability. You are not in the business of begging people to look at your opportunity. The key word is opportunity. It’s up to your prospects to recognize what you have. You have the goose that lays the golden eggs. Do not lower your dignity for the sake of getting someone to watch your presentation. Do not chase people around online. Short story, I was friends with a guy on Facebook. Every chat we had, he would try to convince me to join his program, saying “its only $18 to join, just sign up”. So I got fed up and unfriended him. He started sending me friend requests and I ignored them. Don’t beg, chase or convince people. If you do, you will convince them to stay.

In conclusion, these are the six sins of network marketing. There are more. When we commit these sins, we separate ourselves from success.

About the author: 

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Calvin Moss is a writer/blogger and home business entrepreneur. He lives in New York City with his wife and daughter.

 

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