In about 2007-08, A new type of marketing emerged called attraction marketing. The reason for the creation of it is to give network marketers who are struggling to build their business the education to recruit people and other network marketers into their organization without chasing friends and family members. So as a network marketer and now attraction marketer, you can make money from people who join your primary company and those who don’t.
What is attraction marketing?
Attraction Marketing in a nutshell, is when you create a piece of content that solves problems through a blog post or video post. You share it with people who find value in your content. As a result, they become attracted to you through your material. You are now a branded authoritarian. The more content you have the more valuable you become to the marketplace.
As a network marketer or direct sales professional, you are not just in the business of sales(pushing). You are in the business of attraction(pulling). This is especially if you are doing business on social media. There are several ways that you can use attraction marketing to draw prospects to you just by sharing value. Understand that there is a formula to do attraction marketing that MUST NOT be ignored. Welcome to the RVL formula which stands for:
- Results post-People love seeing results that others are getting online. Well maybe not everyone because there are haters who don’t want to see you winning unfortunately. Nevertheless, results posts show that you are doing something right and that you are SERIOUS about your craft. It doesn’t matter how small your results are, post them! Everyone starts small.
- Value posts-These posts are the kind that educate, motivate and inspire people through blogging, videos, quotes to take action in their own business or partner with entrepreneurs in business, to create a win-win situation.
- Lifestyle posts-Post pictures of you, friends and family out and about doing fun activities, eating at restaurants, going shopping, or on vacation. You want to show people that you are a real human being and a citizen of the world.
The thing with attraction marketing is that it takes TIME and CONSISTENCY. In addition to the things mentioned above, you can include stories and testimonies from other peoples so well. In attraction marketing, about 80% of your time should be spent giving value and 20% of your time should be posting about your business. Oftentimes, we want to do a little marketing and expect people to click on our links and sign up right away. It doesn’t work like that. This kind of marketing is a free strategy that should be combined with a paid strategy in order to increase results and add to your bottom line.
REMEMBER: it all starts with your profile.
P.S. If you are in business for yourself and are looking to attract more customers and business partners CLICK HERE.
If you are looking for an opportunity CLICK HERE
About the writer:
Calvin Moss is a writer, blogger and home business professional. He lives in New York City with his wife and daughter. He can be reached on Facebook, Instagram and Twitter.