There are several reasons why people say network marketing doesn’t work. First of all, when one gets started you have to make a list of 50 business builders and 50 product users to attack, I mean approach. Now there is one small issue. For most of us, we don’t know any business builders because our friends are not in business and those who are, probably shouldn’t be in business. As far as product users go, no one we know is interested in buying vitamins or protein shakes. So in general, our warm market is cold. Eric Worre, one of the greatest business trainers in MLM, says “you are either rewarded or punished for the life you lived prior to network marketing”. His words are very true.
Next, we have the home parties that we’re asked to do. Now I don’t know about you, but the idea of having strangers in my house, is not something I want to do. It does work well for some people, just not my thing. I believe people don’t mind having home parties, just not in their homes. I assume home parties were designed for warm market prospects not cold.
After home parties, we are told to go out places like malls or coffee shops and hangout for an hour. Now I’m a fan of talking to people while I’m out and about just not necessarily at malls and coffee shops. People who are at malls and coffee shops are there for one reason: to shop and to drink coffee not hear about a business opportunity. Again, if a conversation arises regarding a mutual interest, I have no problem conversing about business.
Here’s how to make it work
Most people are really busy working two and three jobs with two or three kids. I’m not making excuses, I’m talking about real life here. Obviously, there are little things that make the big difference such as doing cold calls during lunch break etc. However, in today’s world, time is somewhat an issue. I strongly believe in traditional MLM with Information age MLM. My thing is this: if you don’t have the money, invest the time. If you don’t have time, invest the money. Either way, there will be an investment on your part. Since quality time is an issue for most people, I recommend automating your business. That way, you’ll leverage the internet to help you build and grow your business, while you’re implementing the three foot rule etc if you choose to.
Automation is simply a no brainer. It makes the process easier and puts time on your side. It requires no home parties or hotel meetings. Automation doesn’t require begging, chasing or convincing friends and family to look at your opportunity. All you need is an offer, a landing page and an auto responder. That’s it. Share something of value and drive traffic to your offer. No more passing out flyers, no more sticking business cards in window shields.
There are reasons on why network marketing doesn’t work. There are also ways that you CAN make it work. It’s important to understand that everyone’s life is different. What worked for someone else may not work for you. In this case, you will have to get creative. One of the things I love about doing MLM online, is that you can be creative. We all have a creative genius with in us. So use your genius to make network marketing work.
P.S. Network marketing does work whether it’s online or offline
photo credits: Mario Byrd, Darrell Muhammad and YouTube.
About the author
Calvin Moss is a writer, blogger and home business professional. He lives in new York City with his wife and daughter. He can reached on Facebook, Instagram and Twitter.