It’s not really about your product or service. It’s about the dream.

cute-dreaming-quote-its-the-possibility-of-having-a-dream-come-true-that-makes-life-interesting

When people initially start a business, they base the product or service as the determining factor. While it is normal to base your decision on the product or service, it’s really not about your product or service. The majority of network marketing  companies are very good with exceptional products and services. As long as there is a market, you will have a profitable product and service.

When I first got started, I thought it was all about the product. I focused solely on getting people on the product hoping that they would become business partners after seeing how great my product made them feel. Don’t get me wrong, that technique still works. However, I quickly realized that no matter how “great” my product was, not everyone had an interest in it. Not to get off subject, but some people are very skeptical. The last thing you want to do is prove to a skeptic that your business works. They will prove to you that it doesn’t work by doing nothing.

As a marketer, I believe it’s important to not focus so much on the product or service but   focus on the dream.  It’s the dream that people want. They want to travel more and be home with their families. In addition, they want to spend their time without having a boss over their back(no offense to bosses). Network marketing gives you back your life so to speak. Most people don’t like their jobs nor do they like getting up early to go to them. It explains why so many people are grouchy in the morning.

In conclusion, it’s not so much about your product or your service. It’s about the dream. What would life be like if you were living your dream? What would it look like? Think about that for a moment. Make it as vivid as possible. When you assist other people to live their dream, you will live yours.

About the author:

Photo on 12-13-15 at 12.57 PM

Calvin Moss is a writer, blogger and home business professional. He lives in New York City with his wife and daughter. He is on Facebook, Instagram and Twitter.

 

 

Why most people have a hard time building their business.

image

There is nothing more frustrating than wanting to build a business but getting no where. It seems like your dreams are rapidly fading before your very eyes. We know that building a business is hard however, we didn’t think it was this hard.

People have a hard time building their business for several reasons. I will go over some of the reasons that I have experienced. Building a business can seem like a daunting task. Friends and family offering ridicule etc.

so here are some of the reasons why people are having a hard time building their business:

No daily routine or lack of a daily activity.

If you want to succeed in business, you need a plan of action. At the end of the day, how many people did you talk to, mail samples/business info to? how many calls did you make? How many samples did you give out? If you are not moving forward in your business, you are moving backward by default.

Afraid to talk to strangers.

When we where young, we were told not to talk to strangers. It is no wonder why as adults, we don’t like to talk to strangers! There are times when we just don’t want to talk to anyone, but the big money is made dealing with people you don’t know. Of course only talking to friends and family will cause you to have a hard time in business. There are hundreds, even thousands of people who possibly want what you have to offer. But you gotta talk to them.

image

Unable to offer samples of the company product.

One thing people love is the word free. People love trying new products for free. Unfortunately, many companies do not offer a free service or product that consumers can try before they buy. This is not to say that you can’t do well if you don’t offer samples. I just believe that if you have a product that’s in big demand and you can offer as a sample such as this product, you will really do well faster depending on your work ethic etc.

No self belief or confidence.

Network marketing is a simple business. It’s not easy, but it’s simple. If you are going to have even a little bit of success, you must believe you can have it. The problem is most home business owners do not believe which is why their actions are a result of what they believe. You can read all of the books on confidence and belief but the only way to gain confidence and belief is to do that which you fear period.

Think they have to know it all.

Yet another reason why most people have a hard time building their business is because they think they need to know it all. Every company has a presentation be it an online video or DVD that you can use to educate a prospective candidate. You never need to know everything. Utilize tools to answer your prospects questions.

image

No money to invest in own business and oneself.

In business, you need to invest and re-invest in your business. There is really no such thing as something for nothing especially when you are thinking long term. It amazes me how so many people are looking for deals that require no initial investment on their part. You cannot have success with a real business unless you are willing to pay a price. The same goes for oneself. You should be reading books that motivate, educate and inspire you. Most companies offer a recommended reading list. The list is compiled with books that have influenced millions of men and women. You should be reading something regularly regarding business and personal development.

In conclusion, these are some of the reasons why most people have a hard time building their business. If you treat your business like a hobby, it will pay you like a hobby. We have a hard time because we make it hard. A few simple disciplines will go a long way.

About the author:

Calvin Moss is a writer/blogger and networking professional. He lives in New  York City with his wife and daughter.

 

 

Do’s And Don’ts Of Network Marketing

do's and don't images

There are do’s and don’ts of network marketing. Most people are doing network marketing the wrong way. Because of this, prospects are treating network marketers like suspects. We all want financial and time freedom. We want to leave a legacy for our families to emulate. However, there is a certain way to go about achieving this. Network marketing is a people business. There is a protocol to connecting with people. So let’s get into the do’s and don’ts of network marketing.

1. Do respect the business of network marketing.

This is a business that can give you the quality of life that most people wish they had. When you respect this business, you will position yourself to prosper unlike any job could ever offer.

2. Do get as many eyeballs on your business as you can.

Network marketing requires you to get as much exposure as possible. Use offline and online strategies to do this. This business is a numbers game. So you will have to go through the numbers in order to get results. Period.

3. Do consider getting a blog.

A blog gives your visitors a chance to get to know who you are and what you do. Do you need a blog to make money? No. The reason why I recommend having a blog is because a blog allows you to brand yourself on the internet. People all the world can have the opportunity to connect with you while you are sitting at home! In addition, blogging lets you offer independent tips and training.

4. Do get a lead magnet or capture page to collect leads on your blog.

The reason why I say this is because you will have an additional way to collect leads. More importantly, the leads are already familiar with you and your offer.

This concludes the Do’s of network marketing. Now, I will cover the don’ts of network marketing.

1.Don’t spam your opportunity.

One thing people hate is spam. There must be something magical that we believe happens when we spam others with our opportunity. Maybe we believe prospects will get started with us if we send them an unsolicited link. The truth of the matter is you must build a relationship with your prospects BEFORE you send them some information. Never spam someone who didn’t request your link. Spamming makes people think your business is a scam. Furthermore, it makes you look unprofessional.

2. Don’t ignore offering value on social media.

If you look at many of the groups on Face book, you will notice that many of the net workers are posting their business. Everyone and their mother has a business. You must uniquely offer something of value that will make people think. Posting pictures of your pet and food is nice, but they don’t give people value. When you offer value online, you will attract prospects to you.

3. Don’t argue with people.

If someone says I quit, let them. They didn’t quit on you, they quit on themselves and their families. I find it amazing that we get started for selfish reasons and quit for selfish reasons. Don’t convince people to stay on board. If you convince them today, you will convince them tomorrow.

4. Don’t post pictures of money, or make income statements.

If you notice in many of the Face book groups, affiliate marketers post pictures of themselves holding large sums of money. They are indicating that you can make money fast. You and I both know that making money online with any business is not that easy. If you have a quality offer, it will take some time. When you make income statements, you contribute to the stigma that network marketing is shady.

In conclusion, these are the Do’s and Don’ts of network marketing. There are others to be mentioned though everyone’s experience will differ. Network marketing is about learning, doing and sharing. As we focus on the do’s, we will eliminate the don’ts.

Much Success,

Calvin Moss

Hit me up on Face book!!!