Is building a business offline still effective?

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In today’s post, I want to talk about whether or not building your business offline is still effective. Currently, there is a train of thought in the industry that says old school network marketing is dead. Many online “gurus” say that cold calling is dead or the three feet rule is old news. Nothing could be further from the truth. Those strategies still work and always will as long as people exist. No someone may say “wait a minute, I live in a town of only a thousand people, how could that work for me”? The answer is to use online strategies, work your town and go out of town if that is realistically doable.

In my opinion, attraction marketing doesn’t mean that you completely disregard human interaction. Network marketing is still a face to face business. If you think about it, all of the top seven figure earners in MLM built their business offline first and used attraction marketing to leverage their success and credibility. I’m a fan of online network marketing by all means. I just believe that traditional marketing produces results because we are in the people business. People are online and offline.

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I also believe that what you are marketing makes a difference. Some products and services are better promoted offline. For example if you have a physical product that you can give out as a sample  you will have better success. People love the free things so all you have to do is give your product out. Online, people are a little reluctant to give you their personal information. This is because they do not know you and you lack credibility.

In conclusion, building your business online is still effective because people still like to interact with each other. Can you imagine a world where there is no human contact and everything you need must be done online? No matter whether you are doing offline or online marketing, you still have to sell. Unfortunately, many online marketers think you don’t have to sell. That’s simply not true. You are selling business systems, sales funnels. Don’t allow technology to rob you of building real and lasting relationships.

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About the author:

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Calvin Moss is a blogger and home business owner. He lives in New York City with his wife and daughter. Mr. Moss can be found on Facebook, Twitter and Instagram.

Why people hate network marketing

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There are reasons why people hate network marketing. Most people believe that they have to hang out in shopping malls, passing out flyers. They think they have to beg, chase and convince friends and family to join their business. I can’t forget the dreaded home parties. Now this may work well for some people but unfortunately, it doesn’t work well for most.

The reason why it doesn’t work well for most people is because people have lives. Not to mention, we all have friends and family who are in an MLM business and not making any money. Furthermore, when we learn of the traditional activities that must be done, it doesn’t sound too appealing. This is why people hate network marketing.

In addition, people hate having to sell to strangers. Let alone making a spectacle of themselves with friends and family members. Look, people are tired and burnt out from working their jobs. In some cases, they are working two and three jobs. They have family responsibilities and about 5-6 hours of sleep, not quality sleep either.

They don’t have about five years to hopefully learn and grow to be successful in their network marketing career. It’s not because they don’t want to make the investment, it’s because they need to make things happen faster. While it is true, you are rewarded or punished for the life you lived prior to network marketing, if you knew you would be in the business now, you would have lived a different life!

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This is why it is important more than ever to automate your business. If you are not leveraging automation and systems, you are likely on your way out of business.

If you are not making sales on autopilot, you don’t have a business, you have another job! The reason why you choose network marketing is to leave your job. You want to live your life on your terms. Instead of taking orders, you want to create them. The best way to make that happen is through automation. If this makes sense to you, CLICK THE LINK to learn who you can earn on automation. Even if you don’t have a business, you can still succeed.

About the author

Photo on 12-13-15 at 12.57 PM

Calvin Moss is a writer, blogger and home business professional. He lives in New York City with his wife and daughter. He can be reached on Facebook, Instagram and twitter.

 

 

 

8 MLM Marketing Tips For Success

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There are 8 MLM Marketing tips that will help you succeed in your network marketing business. It doesn’t matter what company you’re in or what product you’re selling. These tips are confirmed by every top earner in the industry, and will work for you. So here we go.

Target Market

You must be crystal clear about who your target market is. If you’re selling jewelry, it is highly unlikely that your target audience is looking to save money on energy. You must be crystal clear about who your target market is. There’s an ole saying that goes if you target everyone, you’ll hit no one. Everyone is not a good fit for your business and every person is not a prospect.

Chasing friends and family

We’ve all been guilty of this common mistake. Fortunately, I’ve had success with getting some friends and family to support me in business. However, I know from dealing with other siblings and relatives who said no, that the method of chasing them doesn’t work. Most family and friends want to see you make a million dollars before they join since you  them that you were going to make seven figures in a year. If they do get started, they expect to do nothing. You’re better off chasing a rabbit and catching it than chasing friends and family members and getting them to join.

Establish your why 

Everyday you need to remind yourself of your why. This is especially true when things are going well in business. You will have times in your business where no one is not signing up. So you need to have a strong why and realize that your why will bring you closer to your wishes. Most people don’t have a strong why. They why is why try it for now and see how it goes. If it doesn’t work, I’ll ask why can’t I have my money back? So their why turns into a why bother. Establish your why and be firm with it.

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Personal development

A lack in personal development is the reason why people don’t stand on their why. Everyday we should be reading something that will keep us strong and motivated. The reason people quit is because they don’t have the mindset of a winner. A winner sees himself winning even though things in his life may appear that he’s losing. You must walk by faith not just spiritually, but mentally in regards to business. Your daily actions must support your faith. In actuality, personal development is derived from spiritual development. Develop your business mind with personal development and mindset training. Youtube, barnes and nobles is filled is relevant material that will assist you in this area.

Stay consistent

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It’s not what you do once that gets you the prize. It’s what you continue to do day in and  day out. You must consistently expose people to your offers. Whether you choose to market or prospect, you must have some kind of daily action step. Unfortunately, most people take action a few times then stop for a longer period of time. Be consistent and persistent until you get what’s yours!

Maintain your focus

When I was with the Department of Corrections, I had a weapons instructor who used to always tell us to maintain your focus and discipline. He told us this because the  duties of a CO are very demanding. As a network marketer, you must maintain your focus. Meaning, have tunnel vision like focus. Don’t spread yourself thin trying to master every marketing strategy. If you are just starting out, use one paid and one free strategy. Otherwise, you will be a jack of all trades but a master at none. Maintain your focus.

Social media 

Social media should be included in your daily business activities. Network marketing is about building networks of relations. You want to surround yourself with people of like mind. As you do this, over time, some relations will turn to business partnerships. Social media is also a great place to build your brand. The more you build your brand, the more authorized you become. Most successful entrepreneurs have their space on social media.

Provide value 

To gain the attention of your prospect, you must provide value. This is true if you want to stand out. Your company link is no longer enough, especially if you are building online. The best network marketers create content. They know that many people  have struggles so they address those concerns. Providing value is about providing good content. Content is anything that adds value to the reader’s life.

In conclusion

These eight MLM marketing tips will assist you in your business. Success in MLM requires a bit of ingenuity. Today’s network marketer must be educated and unique. You are not selling your products, you are selling yourself. Our profession is a business, not a scheme or a thing.  Respect this business, and the business will respect you.

P.S. To take advantage of a system that will give you some cool marketing tips to help you 10x your business, CLICK HERE

photo credit: mlm diary and maiysha Johnson.

About the author

Photo on 12-13-15 at 12.57 PM

Calvin Moss is a writer, blogger and home business professional. He lives in New York City with his wife and daughter. He can be reached on Facebook, Instagram and Twitter.

Why marketing yourself is so important

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One of your first priorities as a home business owner is to develop yourself as a leader. As you develop yourself as a leader, you will begin to market yourself as leader. It is important to understand that people don’t join businesses, they join people. If you look at any top earner online, you will notice that they do not promote their opportunity on the front line. They promote their own content that they created or another leader’s content.

The market place is crowded.

A reason why marketing yourself is so important is because the marketplace is over crowded. Networkers are competing for the attention of the prospect to get him or her into their organization. If you can show why a prospect should join you and not the next guy, you’ll have a greater chance at recruiting that prospect. Of course the prospect has the final say so as to whom he or she will join. You need a way to stand out from the crowd of network marketers who are not giving this any thought. This is very important to consider especially if you are building your business online.

Your company has been seen before but not you.

Every network marketing company has been seen before. It doesn’t matter what you’re promoting. Even if you are promoting an attraction marketing business, it’s been seen before. This is because everyone has the same funnels. However, you haven’t been seen and that’s what make you unique. You personality and professional charm will draw people to you. In addition to your compassion and servant leadership ability. That’s what people want.

Today’s network marketing has leveraged the internet.

More people are getting hip to realizing that in order to succeed online, it’s going to take more than just a link. Many business owners know that a blog and video are powerful tools that can build authority and relationships with prospects. They understand that they can achieve this better than not having anything at all. This is especially true unless they built their business offline.

In conclusion, these are some of the reasons why marketing yourself is so important. You want to market yourself in such a way that will leave an impression on a person you are dealing with, to point that he or she MUST do business with you.

If you want to learn how to market yourself online, you need to get this resource.

Many people are starting to get it that becoming successful particularly online will require some ingenuity. Click here to learn how.

If you ever wanted to learn how to build your business on Facebook but thought you had to pay a ridiculous amount of money that you don’t have, think again! building your business can be done for free if you have the right training. Get access to this home business mastery course for free.

About the author:

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Calvin Moss is a writer/blogger and home business entrepreneur. He lives in New York City with his wife and daughter.

 

Do you need a marketing budget to succeed in your online business?

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A question people have, is do you need a marketing budget to succeed in an online business. Well, the answer to that question is no. I’ll explain why. The reason why you do not need a marketing budget is because of social media. All over the Internet, people are making hundreds of thousands of dollars using free strategies on the Internet. All you need to do is pick a platform that you want to build on and master it. The key is to consistently provide value to your target market.

Video

Video is hot right now and more and more people are realizing the power of making videos. Making videos will help you to grow as an entrepreneur as you provide valuable content to your viewers. Best of all, you can record and share your videos for free. No budget required.

Blogging

Even though everyone and their mom has a blog, blogging is still a good choice. Blogging just like video, can be done without any marketing budget. You can provide ideas and solutions that helps your reader. Blogging is a great way to draw people to you so they can learn more of what you do. Your blog should be packed with content. You can collect leads and recruit people off of your blog!

Relationships

The best of them all, is relationships. The reason I say the best is because connecting with people is what counts. At the end of the day, the only thing that matters is how many people did you connect with. Building relations cost you nothing especially on Facebook. Whether your business is online or not, you are in the people business. Relationships count.

I am giving away a course called “How To Build Your Business On Facebook”. Just request the free video. CLICK HERE if you would like to free get access. As a bonus, I am giving away a seven day home business mastery course FREE OF CHARGE. GET IT HERE.

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About the author:

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Calvin Moss is a writer/blogger and home business entrepreneur. He lives in New York City with his wife and daughter.

 

MLM Marketing Training

MLM marketing training is important for your network marketing business. The reason why is because the training will give you information that will assist you to get results in your business. One of the common complaints in home business is that I did everything my sponsor told me to do, I made a list of friends and family, I went to the malls and coffee shops. I did cold calling, gave out flyers and  I’m still not getting sales. This causes people to give up and believe that there is some special tip that is not disclosed to the network marketing industry.

Doing the above things still work but they do not work for everyone because our schedules and life vary from person to person. Network marketing is a business that either  punishes or rewards you for the career you had prior to network marketing. One of the reasons why some people advance quickly through the ranks is because they have a supportive warm market and business connections in their prior careers. They happen to be people of influence in many cases. Look at it like this, a person who is a director or manager in the corporate setting may have a rolodex of 1000 contacts. Because he is influential, he can make a phone call and get people to join him. In corporate America, people are making connections all day to advance their careers and companies. The average person doesn’t have those connections that’s why he or she is frustrated. For this reason, MLM marketing training is necessary to succeed in today’s network marketing era.

Another reason why you need marketing training is because a million people are promoting the same business program that you are marketing. Furthermore, there are millions more marketing something else. You are competing for the attention of your prospects along with other marketers. Why should they join you and not someone else?  Many networkers cannot answer that question so they continue to spam and pitch their business hoping to get someone to join them. You have to offer your prospect something that another marketer cannot. So because most network marketers have nothing else to offer besides a join me link, they continue to struggle. All of that can be changed with some marketing training.

In conclusion, we all need marketing training. We must be willing to learn and grow in order to succeed in MLM. This business is about building relationships. One of the best ways to build a relationship is to be a person of value and offer something for free. Your net worth is connected to your network. Your success is dependent on your personal development training and marketing training.

About the author:

Photo on 12-13-15 at 12.57 PM

Calvin Moss is a writer/blogger and home business entrepreneur. He lives in New York City with his wife and daughter. He is also on Facebook.

 

 

 

Free Facebook Marketing Tips To Get Leads, Likes And Engagement.

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Home business owners want to know how to sponsor reps on Facebook. It is said that well over 300 million people are on Facebook. This includes prospects as well. One of the biggest challenges that distributors have is finding prospects. When you first get started in network marketing, you are told to make a list. The problem is that most people do not have a list unless they have some previous influence. Friends and family have already told you to get a real job. Next, your sponsor tells you to go to coffee shops, malls, etc for an hour or so and “prospect”. The problem with that is, people who are in malls and coffee shops are there to eat and shop. They don’t want to hear about your business program. Going to malls and coffee shops are if anything, a great way to get you out of your comfort zone. Network marketers do not want to do that because they may feel ridiculed.

So after getting into an argument with their sponsors, most people quit. What worked yesterday may not work today. It depends on certain factors that must be taken into account. Since most people are online, they are most likely to look for a business opportunity online. I’m not 100% against malls and coffee shops. I just believe there are better leveraged ways to make money online. This is where Facebook comes into play.

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There are do’s and don’t’s to marketing and recruiting on Facebook just like anything else. Unfortunately, most networkers haven’t received the training and miraculously believe that what they are doing is adding credibility to their business. When we first start marketing, we normally do what everyone else is doing because if they’re doing it, then it must work. Sadly, many marketers are promoting their businesses the wrong way. I want to share what I’m doing personally and what other leaders are doing on Facebook to get leads, likes and engagement for your content on Facebook.

Professional looking profile picture.

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The first thing you need is a professional looking picture. I’m not saying go pay a photographer to takes pictures of you. I’m saying choose a picture of yourself that days you mean business. Many network marketers make their profiles their company product and they use they’re products as a cover photo. Some individuals use objects as their profile picture. This is a no-no. People want to see who they are doing business with. When you post a picture of something other than yourself, it makes people think you’re hiding something. So post a professional looking type of picture. This is just my opinion. Some leaders have on only a t-shirt, that’s fine. I just believe as a good rule of thumb, you should have a professional looking photo. It gives prospects the idea that you are business person.

Join multiple Facebook groups that pertain to your business or industry.

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join as many Facebook groups as you can. I belong to about one hundred groups on Facebook. I don’t post to all of them, but I am a member. Joining multiple groups allows you to see what your friends are posting and vice versa. The problem with joining Facebook groups is spam. People are spamming their links and ads all over Facebook. When first started I did the same thing. Network marketers and affiliate marketers are posting links only to get seen by other marketers. No one is posting anything of value. If a prospect decides to join, they’ll probably do what the majority of other networkers are doing which doesn’t work, get frustrated and quit. When you post something of value in these groups, your content will go viral and people will ask you what it is you do(engagement)? When you get lots of likes, Facebook will put your content in front of a lot of people. In addition to that, your profile will get seen by more people. Just know that all groups are not the same. So youngest to find the best ones to join.

Post motivational quotes and lifestyle pictures.

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Obviously, there is a lot of junk on Facebook. As a home business owner, what you post is a representation of you and your brand. You don’t want to post anything derogatory or offensive on your wall. Post lifestyle pictures with you and with your family hanging out. This lets people know that you are a real person. People love to see others having fun? Motivational quotes are excellent reminders to keep moving forward towards your goals. There’s nothing like waking up in the morning to see a motivational quote by Tony Robbins, Jim Rohn or others in your news feed. These kind of quotes are very inspiring and will assist you in your profession.

Accepting friendship requests.

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As an entrepreneur, you want to accept requests from people who are in the home business industry or looking to join a home business company. When someone sends you arequest, send them a message saying, thanks for requesting me as a friend, looking forward to reading your posts and networking with you etc. If you send someone a friend request, thank them for accepting etc. Some people may just want to be friends and your posts inspire them in some way. That’s ok. As you continue to post entrepreneur related material, people will begin to ask you questions and to send them a link. Try to keep your conversations causal. Don’t throw up on someone who just accepted your friend request about your business. People are smart, they’ll know just by looking at your wall if you’re promoting something or not.

Providing value on your FB wall.

In today’s network marketing era, you need to provide some kind of value on your wall. I think a good it’s a good idea to post very little information about your business. Some networkers timeline are filled with nothing but their company products. The majority of all network marketing products are good and give similar results regarding weight-loss etc. Don’t brand your company, brand yourself with posts that offer some kind of “how to” information. People have seen your company before, they haven’t seen YOU! So lead with value, not your company.

Do videos.

This may not sit well with many of you, but doing videos actually add to your credibility. People love watching videos. They want to hear you and see you. When you offer some kind of tip through video, it tells people that you are a professional and that you are serious about your craft. Videos show that you are a real person as well. Do a video once or twice a week for starters.

In closing, Facebook is an excellent way to get leads, likes, and engagement. Never send an unsolicited link and do not spam people timeline. Whether your business is online or off, the rules never change. People only buy from people they know like and trust. Your responsibility is to establish those three things over time, not overnight. I get people sending me messages trying to convince me to join their business. I don’t know them, they haven’t built a relationship with me and they can’t tell me why I should join them and not someone else. In order to build know, like and trust, create some content of your own. As you continue to create, you will get more leads, likes and engagement which will turn into sales on Facebook. Use Facebook as well as any social media platform to brand yourself first.

CLICK HERE to check out our system. Many of today’s top entrepreneurs are using the same system to get massive results. You can too!

About the author:

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Calvin Moss is a writer, blogger and home business entrepreneur. He is also a marketer and motivator. More of his work can be seen at http://www.calvinmosspro.com. He lives in New York City with his wife and daughter. You can also reach out to the author on Facebook.