Is building a business offline still effective?

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In today’s post, I want to talk about whether or not building your business offline is still effective. Currently, there is a train of thought in the industry that says old school network marketing is dead. Many online “gurus” say that cold calling is dead or the three feet rule is old news. Nothing could be further from the truth. Those strategies still work and always will as long as people exist. No someone may say “wait a minute, I live in a town of only a thousand people, how could that work for me”? The answer is to use online strategies, work your town and go out of town if that is realistically doable.

In my opinion, attraction marketing doesn’t mean that you completely disregard human interaction. Network marketing is still a face to face business. If you think about it, all of the top seven figure earners in MLM built their business offline first and used attraction marketing to leverage their success and credibility. I’m a fan of online network marketing by all means. I just believe that traditional marketing produces results because we are in the people business. People are online and offline.

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I also believe that what you are marketing makes a difference. Some products and services are better promoted offline. For example if you have a physical product that you can give out as a sample  you will have better success. People love the free things so all you have to do is give your product out. Online, people are a little reluctant to give you their personal information. This is because they do not know you and you lack credibility.

In conclusion, building your business online is still effective because people still like to interact with each other. Can you imagine a world where there is no human contact and everything you need must be done online? No matter whether you are doing offline or online marketing, you still have to sell. Unfortunately, many online marketers think you don’t have to sell. That’s simply not true. You are selling business systems, sales funnels. Don’t allow technology to rob you of building real and lasting relationships.

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About the author:

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Calvin Moss is a blogger and home business owner. He lives in New York City with his wife and daughter. Mr. Moss can be found on Facebook, Twitter and Instagram.

Two reasons why people are not successful in MLM

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It is said that approximately 97% of people who are in a network marketing or MLM company do not succeed. The question I have is why are not more people succeeding in network marketing? If people are succeeding, that means anyone can succeed. Then I looked at the business habits that the individuals who are successful have, and the habits that unsuccessful people have.

There was a HUGE difference. The successful ones were reading books, exercising, creating content and connecting with 10plus people per day.  Then I looked at the habits of the unsuccessful. They did no reading, didn’t create any content or give away anything of value. Rarely, did the unsuccessful connect with people. They worked their businesses when they felt like it. Nor did they attend conferences or training calls.

I want to address two of the popular reasons why people are unsuccessful and hopefully get people to see what they need to work on.

Starting and stopping

when most people get started in MLM, they tell everyone they know about this great opportunity they found. They’re reading the books that their sponsor recommended, listen to training calls and save some money to attend live events. After hearing no repeatedly and getting no shows, slowly network marketers become lazy and complacent with their business. Too much rejection and adversity causes them to stop working. So they take a break and that break turns into quitting.

Starting and stopping doesn’t build momentum. It actually stops your growth personally and professionally. There is no way to achieve any goal by starting and stopping. In addition to that, it becomes a habit. Starting and stopping leads to network marketers to believe that this business doesn’t work especially after they “tried”working the business but nothing is working.

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Have nothing to offer

Another reason why people are unsuccessful is because they have nothing to offer. Most reps only have a company link as every other rep and nothing more. You have to give people a reason to join you. A link is not enough. In order to successful in network marketing, especially online, you need to have something to offer. Some kind of training on how to build your business on Facebook for example, is very value. If you don’t have a training of your own, you can leverage someone else’s training.

When you have training material that shows how to build a business, prospects are going to say this guy knows what he’s talking about, and will more likely join you because you gave them ideas on how to build their business. Keep in mind that the training that you offer must be different than the training that your company offers.

If you want a access to a home business training that can help you get results, I am giving away free training on how to build your business on Facebook. In addition to that, I am giving away a BONUS course. It’s a seven day home business mastery course that will put you in the winner’s circle right now. CLICK HERE to access all of this training for free.

About the author:

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Calvin Moss is a writer/blogger and home business entrepreneur. He lives in New York City with his wife and daughter.

 

 

 

MLM Marketing Training

MLM marketing training is important for your network marketing business. The reason why is because the training will give you information that will assist you to get results in your business. One of the common complaints in home business is that I did everything my sponsor told me to do, I made a list of friends and family, I went to the malls and coffee shops. I did cold calling, gave out flyers and  I’m still not getting sales. This causes people to give up and believe that there is some special tip that is not disclosed to the network marketing industry.

Doing the above things still work but they do not work for everyone because our schedules and life vary from person to person. Network marketing is a business that either  punishes or rewards you for the career you had prior to network marketing. One of the reasons why some people advance quickly through the ranks is because they have a supportive warm market and business connections in their prior careers. They happen to be people of influence in many cases. Look at it like this, a person who is a director or manager in the corporate setting may have a rolodex of 1000 contacts. Because he is influential, he can make a phone call and get people to join him. In corporate America, people are making connections all day to advance their careers and companies. The average person doesn’t have those connections that’s why he or she is frustrated. For this reason, MLM marketing training is necessary to succeed in today’s network marketing era.

Another reason why you need marketing training is because a million people are promoting the same business program that you are marketing. Furthermore, there are millions more marketing something else. You are competing for the attention of your prospects along with other marketers. Why should they join you and not someone else?  Many networkers cannot answer that question so they continue to spam and pitch their business hoping to get someone to join them. You have to offer your prospect something that another marketer cannot. So because most network marketers have nothing else to offer besides a join me link, they continue to struggle. All of that can be changed with some marketing training.

In conclusion, we all need marketing training. We must be willing to learn and grow in order to succeed in MLM. This business is about building relationships. One of the best ways to build a relationship is to be a person of value and offer something for free. Your net worth is connected to your network. Your success is dependent on your personal development training and marketing training.

About the author:

Photo on 12-13-15 at 12.57 PM

Calvin Moss is a writer/blogger and home business entrepreneur. He lives in New York City with his wife and daughter. He is also on Facebook.

 

 

 

Where To find Prospects And What To Say To Them

A common issue that people have in network marketing is where to find prospects and what to say to these prospects. The challenge is getting those individuals to be open enough to look at some information that could improve the quality of their lives. People by nature, are skeptical so they feel that anything that goes against their conditioned based way of thinking is a scam. We have to present our products and services in a way that will peak their interest and at the same time, reduce their resistance.

I want to share a cold market tip and a warm market tip on where to find prospects for your products and opportunity. I also want to provide information on what to say to candidates when you meet them.

Cold market

A good place to find prospects is at a department store like targets for example. Strike up a conversation with the sales rep then say what’s the starting salary here? (the sales rep is going to say whatever the salary is which is usually not enough). Then you say, is that enough to live on without needing a second job? (they will most likely say no). Then you say, if I could help you make enough money to live on without needing a second job would you be open to looking at some free information? (they are most likely going to say yes, even if they are lying to you because they have a problem).

Warm Market

Warm market people includes friends, family and associates. Now there are some of you who may be saying, I don’t want to talk to friends, family or associates. Let me ask you a question. Are you confident and believe in your products and opportunity? If so, why wouldn’t you want to share them with people who matter most to you? Lets say you have a friend name John. You say John, I need your opinion on something. (He is going to say what is it). You say I have a presentation for a business that I just started. Can you look at it and tell me what you like about it? (John says yes). You hand John a DVD, CD or link to your presentation. Then you say how soon will you be able to look at the information? (John may say tonight at 7pm). Then you say ok John, I will call you back at 8pm and we will talk about what you liked.

There are many ways to get prospects to view your material. It only requires a little brainstorming. Networking events are filled with potential business partners that you can share business with. Bookstores are filled with people more than ever. These individuals are hungry for information. You want to go to the self improvement section because the home business industry thrives off personal development and is built with this kind of training. Trade shows, expos and flea markets are also a great sources of leads. People flock to these events looking for things to buy and people to meet.

In conclusion, prospects are all around us. We just have to learn what to say, how to say it, and also importantly when to say it. Obviously, we are going to hear a lot of nos. It doesn’t necessarily mean we are doing the business wrong. It only means that we haven’t heard enough nos. Instead of saying I have no prospects to converse with, look to your left and to your right and you will see an abundance of people who will benefit greatly from your products and services.

To get more information or to speak with me, you can send an email to harlemdogrunner@me.com.

I will be more than happy to speak with you. Please feel free to share and re-blog.

Much Success,

Calvin Moss

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