Can you succeed on social media without any credibility?

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One of the questions people have when they are first starting out in business is, can they succeed on social media without any credibility. That’s a very important question to ask because many people want to use social media as a platform for their products and services.

They want to succeed using social marketing because that’s where billions of people are. They want to learn what it takes to win online every time.

Unfortunately, I do not recall reading or watching sufficient content that addresses this matter. As a result, I am going to do my best to answer the question objectively and logically.

So again, the question is can you succeed on social media without any credibility. The answer is both yes and no. I’ll explain my double answer.

Yes you can: 

-if you have have a budget. You have to think of yourself as a multinational corporation. What big business do you know of that doesn’t have a marketing budget? If you’re building a business even online, it doesn’t mean that you don’t need a budget. Successful social media marketers use financial resources to expand their reach and influence. So must you.

I know what you’re thinking. You watched a video of someone who built a six figure business without using any advertising money. Well you and I don’t know ALL of what they did to build that business. So in my opinion, you need to invest some money to build your business. Especially when competition online is greater now than it was years ago.

-if you create content. ILT stands for Invest, Learn, Teach. As a entrepreneur on social media, you should be creating some kind of content that addresses the problems that people are having online regarding their business. Some of those problems could be lead generation, marketing strategies and so on. Content is king. Where do people go for content? Social media. If you create engaging content, you will be successful even if you don’t have any credibility.

No you can’t:

-if you think you can spam your way to success. The majority of internet marketers spam their links all over social media. This is not the way to become successful on social media. This tactic does not increase your credibility, it destroys it. In addition, it makes the marketer look desperate. Why would someone send a link to another person who did not request it? Social media is about being social first and business second. People are smart. They know you have some kind of business that you’re promoting.  They just don’t want to spammed with it. Spam will get your business canned.

-if you promote your company products all over social media. This part has been talked about a lot in many articles and videos. Yet, people still use this as their main marketing strategy. Most network marketing consumable  products have a similar health benefit. So people are not necessarily going to join you because of the products. They are going to join you because they like your uniqueness. Furthermore, your knowledge is what is going to attract them to you because they feel you can help them, not your product. Hope that makes sense.

In conclusion, You can succeed on social media without any credibility. It depends on the time AND money you invest in yourself and business. You get out what you put in plain and simple. Too many people expect to become an overnight sensation on social media and it doesn’t work that way. You will pay your dues especially when no one knows you. If you want to learn what entrepreneurs are doing to become successful on social media, click here

About the Author:

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Calvin Moss is a blogger and home business professional. He lives in New York city with his wife and daughter in New York City. He can be found on Facebook, Instagram and Twitter.

 

 

 

Attraction Marketing 101 On Social Media

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In about 2007-08, A new type of marketing emerged called attraction marketing. The reason for the creation of it is to give network marketers who are struggling to build their business the education to recruit people and other network marketers into their organization without chasing friends and family members. So as a network marketer and now attraction marketer, you can make money from people who join your primary company and those who don’t.

What is attraction marketing?

Attraction Marketing in a nutshell, is when you create a piece of content that solves problems through a blog post or video post. You share it with people who find value in your content. As a result, they become attracted to you through your material. You are now a branded authoritarian. The more content you have the more valuable you become to the marketplace.

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As a network marketer or direct sales professional, you are not just in the business of sales(pushing). You are in the business of attraction(pulling). This is especially if you are doing business on social media. There are several ways that you can use attraction marketing to draw prospects to you just by sharing value. Understand that there is a formula to do attraction marketing that MUST NOT be ignored. Welcome to the RVL formula which stands for:

R-Results post.

V-value post.

L-Lifestyle post.

  1. Results post-People love seeing results that others are getting online. Well maybe not everyone because there are haters who don’t want to see you winning unfortunately. Nevertheless, results posts show that you are doing something right and that you are SERIOUS about your craft. It doesn’t matter how small your results are, post them! Everyone starts small.
  2. Value posts-These posts are the kind that educate, motivate and inspire people through blogging, videos, quotes to take action in their own business or partner with entrepreneurs in business, to create a win-win situation.
  3. Lifestyle posts-Post pictures of you, friends and family out and about doing fun activities, eating at restaurants, going shopping, or on vacation. You want to show people that you are a real human being and a citizen of the world.

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In conclusion

The thing with attraction marketing is that it takes TIME and CONSISTENCY. In addition to the things mentioned above, you can include stories and testimonies from other peoples so well.  In attraction marketing,  about 80% of your time should be spent  giving value and 20% of your time should be posting about your business. Oftentimes, we want to do a little marketing and expect people to click on our links and sign up right away. It doesn’t work like that. This kind of marketing is a free strategy that should be combined with a paid strategy in order to increase results and add to your bottom line.

REMEMBER: it all starts with your profile.

P.S. If you are in business for yourself and are looking to attract more customers and business partners CLICK HERE.

If you are looking for an opportunity CLICK HERE

About the writer:

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Calvin Moss is a writer, blogger and home business professional. He lives in New York City with his wife and daughter. He can be reached on Facebook, Instagram and Twitter.

 

 

 

How To Build Trust Quickly With Any Prospect

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One of the greatest abilities to have in business, the ability to build trust quickly with any prospect. People normally do business with people they know and trust. Building trust is difficult because there are a lot of untrustworthy people in business. Trust is hard to gain and easy to lose. People are naturally skeptical to begin with. So let’s learn how to build trust quickly with any prospect.

The first way to build trust quickly with any prospect is to be honest. Prospects need to know what is required of them in order to succeed as distributors. They must be informed that most people they talk and market to, will NOT be interested in their products and services. In addition, your prospects must be comfortable with hearing the word no. Moreover, candidates for your business must clearly understand that there are costs involved as an investment expense for doing business.

A second way on how to build trust quickly with any prospect is to establish a relationship. Network marketing is known as relationship marketing. For this reason, we are taught to build relationships first. Most of us are familiar with the F.O.R.M. formula. F stands for family. O stands for occupation. R stands for recreation. M stands for message. If you built a relationship with a prospect, you can testify that the formula works.

A third way on how to build trust quickly with any prospect is to show them you care. There is an ole’ saying that goes, people don’t care how much you know until they know how much you care. It is not about you, it is about them. If you concern yourself with only making money, you will be on your way out of business. Prospects can spot greed a mile away. If your prospects do not understand something, tell them to take notes and go over what they saw with them. When people spend their hard earned money with you, they want to feel like you care about their personal success. If you do not care, they will find someone who does.

The fourth way on how to build trust quickly with any prospect is through testimonials. Testimonials are statements of edification made about the service of the person being edified. A testimony quickly builds trust for your prospect because there is a positive record of proof regarding your service to others.

In concluding, these are four ways to quickly build trust with any prospect. It’s important that you keep your word. If you tell a prospect that you’re going to help them when they get started, make sure you do so. If a prospect mistrust you, they will automatically mistrust the industry.

Photo credit: docusign

Much success,

Calvin Moss

Face Book Marketing Mistakes

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Face book is the king of social media. Everyone and their mother seems to be on it. The top three most visited sites are Google, You Tube and of course, face book. Face book is not only a place where people socialize, it is a place where people network and do business. One thing that I notice, is the influx of business opportunity ads and training materials.

Most entrepreneurs advertise their business program all over face book. I’ve done this myself, then stopped. I saw too many people already doing the same thing. In addition, the majority of the programs were the same. Think about this: if ten people are advertising the same business, what separates them from each other?

Why should I join John’s business instead of Joe’s program? This is the question that many prospects have. It is difficult for them to make a decision. It is also a face book mistake that marketers make online. Let’s talk about Face book marketing mistakes.

Face book marketing mistake #1: Advertising the same training programs.

On many face book business pages, reps advertise the same products. Even though their products offer value, there is no difference that would make someone want to join. Instead of advertising the same merchandise out right, mask it with your content. Furthermore, your content should be original.

Face book marketing mistake #2: Not building relationships.

It is a well known fact that people do not like to be sold. When you mention your business at the initial contact, it raises a red flag in your prospect’s mind. When you focus on building a relationship over time, you will begin to gain your prospect’s trust. If your prospect wants some information about your business, all they have to do is look at your face book page or ask you about it.

Face book marketing mistake #3: Getting too personal with prospects at the beginning.

Prospecting online has the same objective as prospecting offline. You want to see if your prospect is open to viewing some business information. The problem is that new distributors are trying to get too personal with prospects upfront. Even after you build relations, understand that it’s a business relationship. Personal relationships are different and require quality time. People naturally will not let you into their lives until they trust you completely. You do not need to know where your prospect’s wife works or the name and location of their kids school. That’s not a question to ask especially on face book.

In conclusion, if you are an entrepreneur and would like to learn how to avoid the number one most dangerous mistake that could ban you from face book, CLICK HERE.

You will receive free training on how the pros dominate face book and avoid a social media nightmare. GO HERE NOW.

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Much Success,

Calvin Moss