Is building a business offline still effective?

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In today’s post, I want to talk about whether or not building your business offline is still effective. Currently, there is a train of thought in the industry that says old school network marketing is dead. Many online “gurus” say that cold calling is dead or the three feet rule is old news. Nothing could be further from the truth. Those strategies still work and always will as long as people exist. No someone may say “wait a minute, I live in a town of only a thousand people, how could that work for me”? The answer is to use online strategies, work your town and go out of town if that is realistically doable.

In my opinion, attraction marketing doesn’t mean that you completely disregard human interaction. Network marketing is still a face to face business. If you think about it, all of the top seven figure earners in MLM built their business offline first and used attraction marketing to leverage their success and credibility. I’m a fan of online network marketing by all means. I just believe that traditional marketing produces results because we are in the people business. People are online and offline.

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I also believe that what you are marketing makes a difference. Some products and services are better promoted offline. For example if you have a physical product that you can give out as a sample  you will have better success. People love the free things so all you have to do is give your product out. Online, people are a little reluctant to give you their personal information. This is because they do not know you and you lack credibility.

In conclusion, building your business online is still effective because people still like to interact with each other. Can you imagine a world where there is no human contact and everything you need must be done online? No matter whether you are doing offline or online marketing, you still have to sell. Unfortunately, many online marketers think you don’t have to sell. That’s simply not true. You are selling business systems, sales funnels. Don’t allow technology to rob you of building real and lasting relationships.

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About the author:

Photo on 12-13-15 at 12.57 PM

Calvin Moss is a blogger and home business owner. He lives in New York City with his wife and daughter. Mr. Moss can be found on Facebook, Twitter and Instagram.

Can you succeed on social media without any credibility?

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One of the questions people have when they are first starting out in business is, can they succeed on social media without any credibility. That’s a very important question to ask because many people want to use social media as a platform for their products and services.

They want to succeed using social marketing because that’s where billions of people are. They want to learn what it takes to win online every time.

Unfortunately, I do not recall reading or watching sufficient content that addresses this matter. As a result, I am going to do my best to answer the question objectively and logically.

So again, the question is can you succeed on social media without any credibility. The answer is both yes and no. I’ll explain my double answer.

Yes you can: 

-if you have have a budget. You have to think of yourself as a multinational corporation. What big business do you know of that doesn’t have a marketing budget? If you’re building a business even online, it doesn’t mean that you don’t need a budget. Successful social media marketers use financial resources to expand their reach and influence. So must you.

I know what you’re thinking. You watched a video of someone who built a six figure business without using any advertising money. Well you and I don’t know ALL of what they did to build that business. So in my opinion, you need to invest some money to build your business. Especially when competition online is greater now than it was years ago.

-if you create content. ILT stands for Invest, Learn, Teach. As a entrepreneur on social media, you should be creating some kind of content that addresses the problems that people are having online regarding their business. Some of those problems could be lead generation, marketing strategies and so on. Content is king. Where do people go for content? Social media. If you create engaging content, you will be successful even if you don’t have any credibility.

No you can’t:

-if you think you can spam your way to success. The majority of internet marketers spam their links all over social media. This is not the way to become successful on social media. This tactic does not increase your credibility, it destroys it. In addition, it makes the marketer look desperate. Why would someone send a link to another person who did not request it? Social media is about being social first and business second. People are smart. They know you have some kind of business that you’re promoting.  They just don’t want to spammed with it. Spam will get your business canned.

-if you promote your company products all over social media. This part has been talked about a lot in many articles and videos. Yet, people still use this as their main marketing strategy. Most network marketing consumable  products have a similar health benefit. So people are not necessarily going to join you because of the products. They are going to join you because they like your uniqueness. Furthermore, your knowledge is what is going to attract them to you because they feel you can help them, not your product. Hope that makes sense.

In conclusion, You can succeed on social media without any credibility. It depends on the time AND money you invest in yourself and business. You get out what you put in plain and simple. Too many people expect to become an overnight sensation on social media and it doesn’t work that way. You will pay your dues especially when no one knows you. If you want to learn what entrepreneurs are doing to become successful on social media, click here

About the Author:

Photo on 12-13-15 at 12.57 PM

Calvin Moss is a blogger and home business professional. He lives in New York city with his wife and daughter in New York City. He can be found on Facebook, Instagram and Twitter.

 

 

 

Why Most people don’t make any money online.

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If you’re like most of us, you came across an advertisement that says learn how you can make x amount of dollars per month. You probably thought it was a scam but you went ahead and took a look at it. You read some testimonials of people who were getting great results but were not sure if you could get them. Maybe those folks are the lucky ones you thought. They probably have a “hook up” you pondered.

While it is normal to have some skepticism, it is abnormal to  be completely close minded especially without doing any objective research. I want to talk about why people don’t make any money online and hopefully shed some light on the matter. I will also talk about the solution to making money online.

Okay, so here’s why most people don’t make any money online:

  1. They think everything is a scam– yes there are a lot of scams online. However, it is YOUR responsibility to do your own due diligence to find out which ones are scams are which ones are not. There are many wonderful opportunities that will allow you to realize your dreams and goals. But you have to examine the company, track record and owners of the company. In doing this often, you will be able to discern better.
  2. Push button mindset– This mindset probably affects about 90% of the marketers online. Sure it would be nice to push a button and get all the sales we want and become millionaires. Unfortunately, that’s not how it works. It seems as if people brought their job mentality to free enterprise and expect to make it big overnight. If they didn’t make it big overnight at their jobs, what makes them think they’re gonna make it big overnight in their own business? Go figure. Furthermore, when they don’t make it big guess what they say? I knew it was a scam.
  3. Don’t want to invest any money in their business- It amazes me that people want to charge top dollar for their products and services but what all the training etc without any investment for free. Only broke people think like that. Real successful people know that they have to invest in themselves and their business. They know that there’s no such thing as everything for nothing in return. While there are good resources that you can get for free, the best resources will cost you. One of the most important assets you have is time. Free will cost you time, paid will save you time. So invest in your business, this is not the lottery.
  4. Don’t want to work with a mentor-I think there was a song by Frank Sinatra titled ” I did it my way”. That’s exactly what most marketers agree to. They want to do it their way instead of working with someone who did it and got results with it. Entrepreneurs work with people who are better entrepreneurs than they are. They are called mentors. We all need mentors who can help us to become better. This is because we don’t know everything and require guidance especially in business. Most of us were taught to become employees by employees not entrepreneurs. In order to go from an employee to an entrepreneur, you need to taught by entrepreneurs.

In conclusion, These are the reasons why most people don’t make any money online. Making money online requires a plan and action consistently. Just like you went to school to consistently to get the degree for the profession you’re hopefully in, the same applies for the entrepreneur. You have to learn before you can earn. However, most people want to earn before they learn and that’s insane.If you seriously want to make money online and are willing to invest in yourself and business click here.

photo image by techgyd

About the author:

Photo on 12-13-15 at 12.57 PM

Calvin Moss is a writer, blogger and home business professional. He lives in New York city with his wife and daughter. He is on Facebook and Instagram.

 

 

 

 

 

 

Why your company website is not enough.

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When we first get started in network marketing, we are given a company replicated website to promote. Typically what we do is go online and start promoting the website on social media. The problem  with replicated websites is that we are all given the same one that says the same thing. Whether we realize it or not, these websites have been seen before. Most marketers are promoting them the wrong way which is one of the reasons people are not signing up.

If you want to sign people up online, please understand that it is going to require some work and ingenuity in many cases. After all, someone did tell them that they are going to make a million dollars in six months. As soon as that didn’t happen, they became reluctant about whether “those things” really work.

Company websites don’t work for the following reasons:

  1. Everyone has them– As mentioned above, if everyone has them, they have been seen before. You need to create pages that no one has used or very few people have used. More importantly, you need to have YOUR OWN message on the website, not a generic message.
  2. Can’t capture emails- company replicated websites can not capture emails so you can follow up with prospects through auto responding messages. The relationship is built and extended through short powerful messages that are created to  educate the prospect to make a decision  to get started. This is important because most people do not make quick business decisions.
  3. Don’t provide value- When I say no value, I’m not speaking of the health and/or financial benefits. I mean providing some content that shares tips on what’s needed to build a successful business.

 

In conclusion, hopefully you have a better understanding of why company replicated websites are not enough. If you are online promoting the same company websites with the same message, then more than likely when prospects sees it, they ignore it. You have to bring something different to the table of marketing. Instead of branding themselves, marketers are branding their companies. That doesn’t make sense because their companies are already branded.

Learn how to create capture pages and apply your own unique message on them. Learn how to create copy that provides solutions to your prospects problems. In addition, generate  leads, manage and follow up with them using this app. It’s like your own personal assistant that you download to your cellphone to keep you abreast of what’s going on in your business. The best thing about it, is that it doesn’t matter what business or product you’re promoting.

If you do this, you will win online. Just posting your link is not enough because everyone has a link. What is going to distinguish you from the rest?  You’ve got to invest in yourself and business. Learn and implement internet marketing strategies so you will have the results you’re looking for. Most people don’t have the time to build offline so online is the best course of action. Don’t be like the 90% who fail online. Do what the winners do to win.

About the author:

Photo on 12-13-15 at 12.57 PM

Calvin Moss is a blogger and home business professional. He lives in New York with his wife and daughter. He is on Instagram and Facebook.

 

 

 

 

 

 

 

It’s not really about your product or service. It’s about the dream.

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When people initially start a business, they base the product or service as the determining factor. While it is normal to base your decision on the product or service, it’s really not about your product or service. The majority of network marketing  companies are very good with exceptional products and services. As long as there is a market, you will have a profitable product and service.

When I first got started, I thought it was all about the product. I focused solely on getting people on the product hoping that they would become business partners after seeing how great my product made them feel. Don’t get me wrong, that technique still works. However, I quickly realized that no matter how “great” my product was, not everyone had an interest in it. Not to get off subject, but some people are very skeptical. The last thing you want to do is prove to a skeptic that your business works. They will prove to you that it doesn’t work by doing nothing.

As a marketer, I believe it’s important to not focus so much on the product or service but   focus on the dream.  It’s the dream that people want. They want to travel more and be home with their families. In addition, they want to spend their time without having a boss over their back(no offense to bosses). Network marketing gives you back your life so to speak. Most people don’t like their jobs nor do they like getting up early to go to them. It explains why so many people are grouchy in the morning.

In conclusion, it’s not so much about your product or your service. It’s about the dream. What would life be like if you were living your dream? What would it look like? Think about that for a moment. Make it as vivid as possible. When you assist other people to live their dream, you will live yours.

About the author:

Photo on 12-13-15 at 12.57 PM

Calvin Moss is a writer, blogger and home business professional. He lives in New York City with his wife and daughter. He is on Facebook, Instagram and Twitter.

 

 

Two Simple Ways To Generate leads For Your Business.

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There are two simple ways to generate leads for your business. First, before we talk about the two simple ways to generate leads, we are going to talk about the three C’s of making money online.

  1. Create traffic.
  2. Create leads.
  3. Convert those leads into sales.

This is the process in a nutshell to generate leads for your business. The two simple ways to generate leads will work for any business. It doesn’t matter what your business is. If there is a market for your business, you can generate leads.

The key is to do a key word search on google ad words for what people are looking for online. For example, if you are with a direct sales company such as it works, you can simply do a keyword search regarding it works. You’ll see the keywords and the associated keyword phrases that pertain to it works. The next thing you’re going to do is write a blog post.

Blog post

One of the most effective ways to generate leads is through a blog. Everyone and their mother has a blog for one reason. It’s an excellent branding and informational tool. So here, we are going to write a blog post about our company talking about our experience with the company and products. We are also going to talk about the benefits and why we choose our company. Next, we are going to use those key words and phrases that we found on google and put them in our blog post in the tags section.

Video

Video is a very important tool to build credibility, share information and generate leads. The same process that you use for the blog post is the same for video. You can create a video ad on Facebook and youtube and use those same keywords in your video in the tags section. Be sure to introduce yourself in the beginning of the video. A reason why video is important is because some people prefer watching videos to reading blogs. By incorporating videos with blogging, you will position yourself to generate leads for your business.

In conclusion, these are the two simple ways to generate leads for your business. Best of all, they are free strategies that anyone can do. They will work for any business digital or traditional. One of the problems that many network  marketers have is a difficulty in generating leads that can convert to sales. This free strategy works but it takes TIME and CONSISTENCY. That’s why it is recommended that you combine a paid and a free strategy.

If you are in business for yourself and are open to learning advanced strategies to build your business, click this link. You will learn how to attract more people to your business and have access to our private group on Facebook. There you will get valuable tips from some our leaders that will assist you in your journey to success.

About the author

Photo on 12-13-15 at 12.57 PM

Calvin Moss is a writer, blogger and home business professional He lives in New York City with his wife and daughter. he can be reached on Facebook, Instagram and Twitter.