It’s not really about your product or service. It’s about the dream.

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When people initially start a business, they base the product or service as the determining factor. While it is normal to base your decision on the product or service, it’s really not about your product or service. The majority of network marketing  companies are very good with exceptional products and services. As long as there is a market, you will have a profitable product and service.

When I first got started, I thought it was all about the product. I focused solely on getting people on the product hoping that they would become business partners after seeing how great my product made them feel. Don’t get me wrong, that technique still works. However, I quickly realized that no matter how “great” my product was, not everyone had an interest in it. Not to get off subject, but some people are very skeptical. The last thing you want to do is prove to a skeptic that your business works. They will prove to you that it doesn’t work by doing nothing.

As a marketer, I believe it’s important to not focus so much on the product or service but   focus on the dream.  It’s the dream that people want. They want to travel more and be home with their families. In addition, they want to spend their time without having a boss over their back(no offense to bosses). Network marketing gives you back your life so to speak. Most people don’t like their jobs nor do they like getting up early to go to them. It explains why so many people are grouchy in the morning.

In conclusion, it’s not so much about your product or your service. It’s about the dream. What would life be like if you were living your dream? What would it look like? Think about that for a moment. Make it as vivid as possible. When you assist other people to live their dream, you will live yours.

About the author:

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Calvin Moss is a writer, blogger and home business professional. He lives in New York City with his wife and daughter. He is on Facebook, Instagram and Twitter.

 

 

Two Simple Ways To Generate leads For Your Business.

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There are two simple ways to generate leads for your business. First, before we talk about the two simple ways to generate leads, we are going to talk about the three C’s of making money online.

  1. Create traffic.
  2. Create leads.
  3. Convert those leads into sales.

This is the process in a nutshell to generate leads for your business. The two simple ways to generate leads will work for any business. It doesn’t matter what your business is. If there is a market for your business, you can generate leads.

The key is to do a key word search on google ad words for what people are looking for online. For example, if you are with a direct sales company such as it works, you can simply do a keyword search regarding it works. You’ll see the keywords and the associated keyword phrases that pertain to it works. The next thing you’re going to do is write a blog post.

Blog post

One of the most effective ways to generate leads is through a blog. Everyone and their mother has a blog for one reason. It’s an excellent branding and informational tool. So here, we are going to write a blog post about our company talking about our experience with the company and products. We are also going to talk about the benefits and why we choose our company. Next, we are going to use those key words and phrases that we found on google and put them in our blog post in the tags section.

Video

Video is a very important tool to build credibility, share information and generate leads. The same process that you use for the blog post is the same for video. You can create a video ad on Facebook and youtube and use those same keywords in your video in the tags section. Be sure to introduce yourself in the beginning of the video. A reason why video is important is because some people prefer watching videos to reading blogs. By incorporating videos with blogging, you will position yourself to generate leads for your business.

In conclusion, these are the two simple ways to generate leads for your business. Best of all, they are free strategies that anyone can do. They will work for any business digital or traditional. One of the problems that many network  marketers have is a difficulty in generating leads that can convert to sales. This free strategy works but it takes TIME and CONSISTENCY. That’s why it is recommended that you combine a paid and a free strategy.

If you are in business for yourself and are open to learning advanced strategies to build your business, click this link. You will learn how to attract more people to your business and have access to our private group on Facebook. There you will get valuable tips from some our leaders that will assist you in your journey to success.

About the author

Photo on 12-13-15 at 12.57 PM

Calvin Moss is a writer, blogger and home business professional He lives in New York City with his wife and daughter. he can be reached on Facebook, Instagram and Twitter.

 

 

Why people hate network marketing

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There are reasons why people hate network marketing. Most people believe that they have to hang out in shopping malls, passing out flyers. They think they have to beg, chase and convince friends and family to join their business. I can’t forget the dreaded home parties. Now this may work well for some people but unfortunately, it doesn’t work well for most.

The reason why it doesn’t work well for most people is because people have lives. Not to mention, we all have friends and family who are in an MLM business and not making any money. Furthermore, when we learn of the traditional activities that must be done, it doesn’t sound too appealing. This is why people hate network marketing.

In addition, people hate having to sell to strangers. Let alone making a spectacle of themselves with friends and family members. Look, people are tired and burnt out from working their jobs. In some cases, they are working two and three jobs. They have family responsibilities and about 5-6 hours of sleep, not quality sleep either.

They don’t have about five years to hopefully learn and grow to be successful in their network marketing career. It’s not because they don’t want to make the investment, it’s because they need to make things happen faster. While it is true, you are rewarded or punished for the life you lived prior to network marketing, if you knew you would be in the business now, you would have lived a different life!

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This is why it is important more than ever to automate your business. If you are not leveraging automation and systems, you are likely on your way out of business.

If you are not making sales on autopilot, you don’t have a business, you have another job! The reason why you choose network marketing is to leave your job. You want to live your life on your terms. Instead of taking orders, you want to create them. The best way to make that happen is through automation. If this makes sense to you, CLICK THE LINK to learn who you can earn on automation. Even if you don’t have a business, you can still succeed.

About the author

Photo on 12-13-15 at 12.57 PM

Calvin Moss is a writer, blogger and home business professional. He lives in New York City with his wife and daughter. He can be reached on Facebook, Instagram and twitter.

 

 

 

8 MLM Marketing Tips For Success

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There are 8 MLM Marketing tips that will help you succeed in your network marketing business. It doesn’t matter what company you’re in or what product you’re selling. These tips are confirmed by every top earner in the industry, and will work for you. So here we go.

Target Market

You must be crystal clear about who your target market is. If you’re selling jewelry, it is highly unlikely that your target audience is looking to save money on energy. You must be crystal clear about who your target market is. There’s an ole saying that goes if you target everyone, you’ll hit no one. Everyone is not a good fit for your business and every person is not a prospect.

Chasing friends and family

We’ve all been guilty of this common mistake. Fortunately, I’ve had success with getting some friends and family to support me in business. However, I know from dealing with other siblings and relatives who said no, that the method of chasing them doesn’t work. Most family and friends want to see you make a million dollars before they join since you  them that you were going to make seven figures in a year. If they do get started, they expect to do nothing. You’re better off chasing a rabbit and catching it than chasing friends and family members and getting them to join.

Establish your why 

Everyday you need to remind yourself of your why. This is especially true when things are going well in business. You will have times in your business where no one is not signing up. So you need to have a strong why and realize that your why will bring you closer to your wishes. Most people don’t have a strong why. They why is why try it for now and see how it goes. If it doesn’t work, I’ll ask why can’t I have my money back? So their why turns into a why bother. Establish your why and be firm with it.

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Personal development

A lack in personal development is the reason why people don’t stand on their why. Everyday we should be reading something that will keep us strong and motivated. The reason people quit is because they don’t have the mindset of a winner. A winner sees himself winning even though things in his life may appear that he’s losing. You must walk by faith not just spiritually, but mentally in regards to business. Your daily actions must support your faith. In actuality, personal development is derived from spiritual development. Develop your business mind with personal development and mindset training. Youtube, barnes and nobles is filled is relevant material that will assist you in this area.

Stay consistent

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It’s not what you do once that gets you the prize. It’s what you continue to do day in and  day out. You must consistently expose people to your offers. Whether you choose to market or prospect, you must have some kind of daily action step. Unfortunately, most people take action a few times then stop for a longer period of time. Be consistent and persistent until you get what’s yours!

Maintain your focus

When I was with the Department of Corrections, I had a weapons instructor who used to always tell us to maintain your focus and discipline. He told us this because the  duties of a CO are very demanding. As a network marketer, you must maintain your focus. Meaning, have tunnel vision like focus. Don’t spread yourself thin trying to master every marketing strategy. If you are just starting out, use one paid and one free strategy. Otherwise, you will be a jack of all trades but a master at none. Maintain your focus.

Social media 

Social media should be included in your daily business activities. Network marketing is about building networks of relations. You want to surround yourself with people of like mind. As you do this, over time, some relations will turn to business partnerships. Social media is also a great place to build your brand. The more you build your brand, the more authorized you become. Most successful entrepreneurs have their space on social media.

Provide value 

To gain the attention of your prospect, you must provide value. This is true if you want to stand out. Your company link is no longer enough, especially if you are building online. The best network marketers create content. They know that many people  have struggles so they address those concerns. Providing value is about providing good content. Content is anything that adds value to the reader’s life.

In conclusion

These eight MLM marketing tips will assist you in your business. Success in MLM requires a bit of ingenuity. Today’s network marketer must be educated and unique. You are not selling your products, you are selling yourself. Our profession is a business, not a scheme or a thing.  Respect this business, and the business will respect you.

P.S. To take advantage of a system that will give you some cool marketing tips to help you 10x your business, CLICK HERE

photo credit: mlm diary and maiysha Johnson.

About the author

Photo on 12-13-15 at 12.57 PM

Calvin Moss is a writer, blogger and home business professional. He lives in New York City with his wife and daughter. He can be reached on Facebook, Instagram and Twitter.

Why network marketing doesn’t work

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There are several reasons why people say network marketing doesn’t work. First of all, when one gets started you have to make a list of 50 business builders and 50 product users to attack, I mean approach. Now there is one small issue. For most of us, we don’t know any business builders because our friends are not in business and those who are, probably shouldn’t be in business. As far as product users go, no one we know is interested in buying vitamins or protein shakes. So in general, our warm market is cold. Eric Worre, one of the greatest business trainers in MLM, says “you are either rewarded or punished for the life you lived prior to network marketing”. His words are very true.

Next, we have the home parties that we’re asked to do. Now I don’t know about you, but the idea of having strangers in my house, is not something I want to do. It does work well for some people, just not my thing. I believe people don’t mind having home parties, just not in their homes. I assume home parties were designed for warm market prospects not cold.

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After home parties, we are told to go out places like malls or coffee shops and hangout for an hour. Now I’m a fan of talking to people while I’m out and about just not necessarily at malls and coffee shops. People who are at malls and coffee shops are there for one reason: to shop and to drink coffee not hear about a business opportunity. Again, if a conversation arises regarding a mutual interest, I have no problem conversing about business.

Here’s how to make it work

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Most people are really busy working two and three jobs with two or three kids. I’m not making excuses, I’m talking about real life here. Obviously, there are little things that make the big difference such as doing cold calls during lunch break etc. However, in today’s world, time is somewhat an issue. I strongly believe in traditional MLM with Information age MLM. My thing is this: if you don’t have the money, invest the time. If you don’t have time, invest the money. Either way, there will be an investment on your part. Since quality time is an issue for most people, I recommend automating your business. That way, you’ll leverage the internet to help you build and grow your business, while you’re implementing the three foot rule etc if you choose to.

Automation is simply a no brainer. It makes the process easier and puts time on your side. It requires no home parties or hotel meetings. Automation doesn’t require begging, chasing or convincing friends and family to look at your opportunity. All you need is an offer, a landing page and an auto responder. That’s it. Share something of value and drive traffic to your offer. No more passing out flyers, no more sticking business cards in window shields.

In conclusion

There are reasons on why network marketing doesn’t work. There are also ways that you CAN make it work. It’s important to understand that everyone’s life is different. What worked for someone else may not work for you.  In this case, you will have to get creative. One of the things I love about doing MLM online, is that you can be creative. We all have a creative genius with in us. So use your genius to make network marketing work.

P.S. Network marketing does work whether it’s online or offline

photo credits: Mario Byrd, Darrell Muhammad and YouTube.

About the author

Photo on 1-25-16 at 7.49 PM

Calvin Moss is a writer, blogger and home business professional. He lives in new York City with his wife and daughter. He can reached on Facebook, Instagram and Twitter.

 

 

Three Things That Will Help Brand You A Leader

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As an entrepreneur, your goal is to become the leader that people are looking for. Leadership is influence. So you are in the influence business. In order to influence people to make decisions whether it be to purchase your products or services, you must come across as influential. Now a lot people think that you need to have amazing results in your business or life, shook the governor’s hand, ate dinner at the white house, or received a nobel peace prize. This is not so.

There are three things that will help brand you a leader if you are open and willing to get out of your comfort zone. ANYONE can do them and they require no special skill or credential. So here are the three things that will brand you a leader:

  1. A Blog: Having a blog will assist you to become a leader. This is because a blog is your real estate online. It’s like a hub if you will. Blogs allows your audience to read what’s in your heart and mind. You can develop a relationship with your readers through your content. Relationships are usually the first steps towards business partnerships and customer acquisitions.  If you look at who’s who in business, you will learn that almost every successful person has a blog. Some people have two blogs. It is important to have your brand online. You will attract more people to you which will promote you as leader.
  2. Video: The second thing that will help brand you a leader, is doing videos. Many people shy away from making videos because they don’t want to get out of their comfort zone. I felt the same way. However, I knew that I would have to get from behind the computer and show people that I am a real person eventually. Currently I have between 30-50 videos on faceBook and youtube combined. Video is powerful and is something that any aspiring leader should consider.
  3. Give something away: This is also big. Consider giving away  something like a free how to blog report or PDF. You can also give away a free coaching call or instructional video. People love getting something for nothing. Nevertheless, leaders are GIVING because it is more blessed to give than receive. In fact, giving is how you receive. that’s a spiritual law.

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In conclusion, these are three things that will help you to become a leader. The more resourceful and  CONSISTENT you are, the more likely you are to generate a great fortune. Your greatest calling is first to serve God and secondly, your fellow man. Move forward and become the leader that people are looking for.

About the writer:

Photo on 1-25-16 at 7.49 PM

Calvin Moss is a writer, blogger and home business professional. He lives in New York City with his wife and daughter. He can be reached on Facebook, Instagram and twitter.