Is building a business offline still effective?


In today’s post, I want to talk about whether or not building your business offline is still effective. Currently, there is a train of thought in the industry that says old school network marketing is dead. Many online “gurus” say that cold calling is dead or the three feet rule is old news. Nothing could be further from the truth. Those strategies still work and always will as long as people exist. No someone may say “wait a minute, I live in a town of only a thousand people, how could that work for me”? The answer is to use online strategies, work your town and go out of town if that is realistically doable.

In my opinion, attraction marketing doesn’t mean that you completely disregard human interaction. Network marketing is still a face to face business. If you think about it, all of the top seven figure earners in MLM built their business offline first and used attraction marketing to leverage their success and credibility. I’m a fan of online network marketing by all means. I just believe that traditional marketing produces results because we are in the people business. People are online and offline.


I also believe that what you are marketing makes a difference. Some products and services are better promoted offline. For example if you have a physical product that you can give out as a sample  you will have better success. People love the free things so all you have to do is give your product out. Online, people are a little reluctant to give you their personal information. This is because they do not know you and you lack credibility.

In conclusion, building your business online is still effective because people still like to interact with each other. Can you imagine a world where there is no human contact and everything you need must be done online? No matter whether you are doing offline or online marketing, you still have to sell. Unfortunately, many online marketers think you don’t have to sell. That’s simply not true. You are selling business systems, sales funnels. Don’t allow technology to rob you of building real and lasting relationships.


About the author:

Photo on 12-13-15 at 12.57 PM

Calvin Moss is a blogger and home business owner. He lives in New York City with his wife and daughter. Mr. Moss can be found on Facebook, Twitter and Instagram.

Network Marketing Is The Bailout For The Little Guy

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Network marketing has been around for decades. It has made many people who had the courage to succeed very wealthy. In 2007-08, transnational corporations received billions of dollars from government. These monies were given in the form of bailouts that taxpayers were on the hook for “temporarily”. Well, it turned out that taxpayers were on the hook for it permanently. My definition of a bailout is monies given to businesses and institutions to pay for their mismanagement and irresponsibility of financial resources. A bailout is a financial term used by wall street.

It amazes me that taxpayers can be held liable for the financial errors of corporations instead of the companies themselves. Bailouts only exist for the big guys, but what about the little guys? After all, the little guys are paying for the mistakes of the big guys. It seems as if no one is concerned about the average Joe.

Politicians give speeches to make you think they care about the working class but afterwards, do nothing. Well, it’s time that we do something. Nothing has been going on long enough. Network marketing is the bailout for the little guy. It is a bailout because it prevents the little guy from getting screwed. Furthermore, it levels the playing field. There is no loyalty between the employer and employee. Your security doesn’t exist and your 401k is at risk. What you once considered stable, is now on shaky ground.

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In conclusion, network marketing is the bailout for the little guy. I strongly believe 2016 will be more of the same deception. If you think politicians are going to bail you out, think again. The only bailout for the little guy is the one he provides for himself. Network marketing is the last chance for the common man. There are many opportunities available to you. To get a view of what my bailout plan looks like click here.