Attraction Marketing 101 On Social Media

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In about 2007-08, A new type of marketing emerged called attraction marketing. The reason for the creation of it is to give network marketers who are struggling to build their business the education to recruit people and other network marketers into their organization without chasing friends and family members. So as a network marketer and now attraction marketer, you can make money from people who join your primary company and those who don’t.

What is attraction marketing?

Attraction Marketing in a nutshell, is when you create a piece of content that solves problems through a blog post or video post. You share it with people who find value in your content. As a result, they become attracted to you through your material. You are now a branded authoritarian. The more content you have the more valuable you become to the marketplace.

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As a network marketer or direct sales professional, you are not just in the business of sales(pushing). You are in the business of attraction(pulling). This is especially if you are doing business on social media. There are several ways that you can use attraction marketing to draw prospects to you just by sharing value. Understand that there is a formula to do attraction marketing that MUST NOT be ignored. Welcome to the RVL formula which stands for:

R-Results post.

V-value post.

L-Lifestyle post.

  1. Results post-People love seeing results that others are getting online. Well maybe not everyone because there are haters who don’t want to see you winning unfortunately. Nevertheless, results posts show that you are doing something right and that you are SERIOUS about your craft. It doesn’t matter how small your results are, post them! Everyone starts small.
  2. Value posts-These posts are the kind that educate, motivate and inspire people through blogging, videos, quotes to take action in their own business or partner with entrepreneurs in business, to create a win-win situation.
  3. Lifestyle posts-Post pictures of you, friends and family out and about doing fun activities, eating at restaurants, going shopping, or on vacation. You want to show people that you are a real human being and a citizen of the world.

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In conclusion

The thing with attraction marketing is that it takes TIME and CONSISTENCY. In addition to the things mentioned above, you can include stories and testimonies from other peoples so well.  In attraction marketing,  about 80% of your time should be spent  giving value and 20% of your time should be posting about your business. Oftentimes, we want to do a little marketing and expect people to click on our links and sign up right away. It doesn’t work like that. This kind of marketing is a free strategy that should be combined with a paid strategy in order to increase results and add to your bottom line.

REMEMBER: it all starts with your profile.

P.S. If you are in business for yourself and are looking to attract more customers and business partners CLICK HERE.

If you are looking for an opportunity CLICK HERE

About the writer:

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Calvin Moss is a writer, blogger and home business professional. He lives in New York City with his wife and daughter. He can be reached on Facebook, Instagram and Twitter.

 

 

 

Five things needed to build a successful online business

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Many people have decided to work from home but online. Working online is by far the smartest decision you can make because it allows you the ability to leverage the internet. Over the last five years or so, the online business community has probably doubled in size. Before making a decision to build a business online, there are five things needed to start and grow a successful online business.

Belief

The first thing that is needed is Belief. You have to belief that you are able to become a successful entrepreneur. One of the reasons people quit on their dreams is because they do not belief in themselves. Furthermore, they do not believe in their products or services. If you do not believe in you how do you expect others to believe in you? By the way, no one should ever believe in you more than you believe in yourself. Your belief in yourself is detrimental to your success as an online entrepreneur, especially when there’s so much competition in the marketplace.

A good company

The second thing you need in order to build a successful online business is a good company. You need a company that has a proven track record of producing successful entrepreneurs. In addition, the company must be of good reputation with solid leadership. The success or failure of a company begins and ends with leadership. So make sure you have a good company.

Capture page

The third thing you need is a capture page. Since you are doing business online, you need a capture page to collect people names and email addresses in exchange for the information they requested. Hopefully, you want to collect their phone numbers so you can follow up with them via landline. There are many types of capture pages that you can customize if you prefer. You don’t need to be technical to create a page. Templates are already made so all you have to do is point and click.

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Autoresponder

The fourth thing you will need in order to build a successful online business is an autoresponder. An autoresponder is a business tool that you use to follow up with prospective business partners and/or customers regarding your products and services. There are many autoresponders on the market however not all are created equal. If you are doing marketing online, you definitely need an autoresponder. If not, you are missing a vital part of building relationships with people who you could do business with.

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Paid traffic

Last, but not least, you need paid traffic to build a successful business online. Many people, especially on Facebook, are trying to build their business using free strategies alone. That doesn’t work well if at all. This is because the market place is saturated with a variety of offers. Sadly, many marketers are promoting their websites in places that offer free promotion and guess what? Everyone else is doing the same thing. So what do you think the results are going to be? zero. If you are going to do a for free traffic strategy make sure you implement a paid traffic strategy. This is to support your free efforts until you no longer need paid efforts. Hope that makes sense. If you have no money to invest, you are going to have a difficult time and probably need to get a second job or something to pay for traffic.

Conclusion

These five things will assist you to have a successful online business. All five are essential and cannot be neglected. Success online requires a consistent work ethic. There are more people online than there were five years ago. You are competing for the attention of people who are already bombarded with a variety of offers. Be willing to stand out from the competition and do what it takes to succeed online.

 

If you are looking for an online business CLICK HERE.

If you are already in business but you are looking to brand yourself apart from the crowd CLICK HERE.

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Calvin Moss is an online entrepreneur, blogger and home business professional. He lives in New York City with his wife and daughter. He can be reached on Facebook at http://www.Facebook.com/connectwithcalvin.

photo credit your income advisor and boom social