It’s not really about your product or service. It’s about the dream.

cute-dreaming-quote-its-the-possibility-of-having-a-dream-come-true-that-makes-life-interesting

When people initially start a business, they base the product or service as the determining factor. While it is normal to base your decision on the product or service, it’s really not about your product or service. The majority of network marketing  companies are very good with exceptional products and services. As long as there is a market, you will have a profitable product and service.

When I first got started, I thought it was all about the product. I focused solely on getting people on the product hoping that they would become business partners after seeing how great my product made them feel. Don’t get me wrong, that technique still works. However, I quickly realized that no matter how “great” my product was, not everyone had an interest in it. Not to get off subject, but some people are very skeptical. The last thing you want to do is prove to a skeptic that your business works. They will prove to you that it doesn’t work by doing nothing.

As a marketer, I believe it’s important to not focus so much on the product or service but   focus on the dream.  It’s the dream that people want. They want to travel more and be home with their families. In addition, they want to spend their time without having a boss over their back(no offense to bosses). Network marketing gives you back your life so to speak. Most people don’t like their jobs nor do they like getting up early to go to them. It explains why so many people are grouchy in the morning.

In conclusion, it’s not so much about your product or your service. It’s about the dream. What would life be like if you were living your dream? What would it look like? Think about that for a moment. Make it as vivid as possible. When you assist other people to live their dream, you will live yours.

About the author:

Photo on 12-13-15 at 12.57 PM

Calvin Moss is a writer, blogger and home business professional. He lives in New York City with his wife and daughter. He is on Facebook, Instagram and Twitter.

 

 

Why most people have a hard time building their business.

image

There is nothing more frustrating than wanting to build a business but getting no where. It seems like your dreams are rapidly fading before your very eyes. We know that building a business is hard however, we didn’t think it was this hard.

People have a hard time building their business for several reasons. I will go over some of the reasons that I have experienced. Building a business can seem like a daunting task. Friends and family offering ridicule etc.

so here are some of the reasons why people are having a hard time building their business:

No daily routine or lack of a daily activity.

If you want to succeed in business, you need a plan of action. At the end of the day, how many people did you talk to, mail samples/business info to? how many calls did you make? How many samples did you give out? If you are not moving forward in your business, you are moving backward by default.

Afraid to talk to strangers.

When we where young, we were told not to talk to strangers. It is no wonder why as adults, we don’t like to talk to strangers! There are times when we just don’t want to talk to anyone, but the big money is made dealing with people you don’t know. Of course only talking to friends and family will cause you to have a hard time in business. There are hundreds, even thousands of people who possibly want what you have to offer. But you gotta talk to them.

image

Unable to offer samples of the company product.

One thing people love is the word free. People love trying new products for free. Unfortunately, many companies do not offer a free service or product that consumers can try before they buy. This is not to say that you can’t do well if you don’t offer samples. I just believe that if you have a product that’s in big demand and you can offer as a sample such as this product, you will really do well faster depending on your work ethic etc.

No self belief or confidence.

Network marketing is a simple business. It’s not easy, but it’s simple. If you are going to have even a little bit of success, you must believe you can have it. The problem is most home business owners do not believe which is why their actions are a result of what they believe. You can read all of the books on confidence and belief but the only way to gain confidence and belief is to do that which you fear period.

Think they have to know it all.

Yet another reason why most people have a hard time building their business is because they think they need to know it all. Every company has a presentation be it an online video or DVD that you can use to educate a prospective candidate. You never need to know everything. Utilize tools to answer your prospects questions.

image

No money to invest in own business and oneself.

In business, you need to invest and re-invest in your business. There is really no such thing as something for nothing especially when you are thinking long term. It amazes me how so many people are looking for deals that require no initial investment on their part. You cannot have success with a real business unless you are willing to pay a price. The same goes for oneself. You should be reading books that motivate, educate and inspire you. Most companies offer a recommended reading list. The list is compiled with books that have influenced millions of men and women. You should be reading something regularly regarding business and personal development.

In conclusion, these are some of the reasons why most people have a hard time building their business. If you treat your business like a hobby, it will pay you like a hobby. We have a hard time because we make it hard. A few simple disciplines will go a long way.

About the author:

Calvin Moss is a writer/blogger and networking professional. He lives in New  York City with his wife and daughter.