It’s not really about your product or service. It’s about the dream.

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When people initially start a business, they base the product or service as the determining factor. While it is normal to base your decision on the product or service, it’s really not about your product or service. The majority of network marketing  companies are very good with exceptional products and services. As long as there is a market, you will have a profitable product and service.

When I first got started, I thought it was all about the product. I focused solely on getting people on the product hoping that they would become business partners after seeing how great my product made them feel. Don’t get me wrong, that technique still works. However, I quickly realized that no matter how “great” my product was, not everyone had an interest in it. Not to get off subject, but some people are very skeptical. The last thing you want to do is prove to a skeptic that your business works. They will prove to you that it doesn’t work by doing nothing.

As a marketer, I believe it’s important to not focus so much on the product or service but   focus on the dream.  It’s the dream that people want. They want to travel more and be home with their families. In addition, they want to spend their time without having a boss over their back(no offense to bosses). Network marketing gives you back your life so to speak. Most people don’t like their jobs nor do they like getting up early to go to them. It explains why so many people are grouchy in the morning.

In conclusion, it’s not so much about your product or your service. It’s about the dream. What would life be like if you were living your dream? What would it look like? Think about that for a moment. Make it as vivid as possible. When you assist other people to live their dream, you will live yours.

About the author:

Photo on 12-13-15 at 12.57 PM

Calvin Moss is a writer, blogger and home business professional. He lives in New York City with his wife and daughter. He is on Facebook, Instagram and Twitter.

 

 

What Leaders Do That Non-Leaders Don’t

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There are several things that leaders do that non leaders don’t. First off, there are good leaders and there are bad leaders. Dr. Martin Luther King was a good leader. Adolph Hitler was a bad leader. When you go into business, you automatically assume the role of a leader. It is your responsibility to learn, grow and show. There are activities that you the leader should be doing consistently. I will cover some of those activities and hopefully share something new with you.

Leaders are readers.

As a leader, you should be reading a book or article of some kind relating to your field of interest. Books on personal development, leadership and marketing is appropriate. Technology is constantly changing. What worked yesterday may not work today. That is why reading these kinds of books are important. Non leaders refuse to read because they either think they know it all or are just lazy.

Leaders lead by example.

This means you are on trainings, creating content and communicating with people. As an individual of influence, you should never ask someone to do something that you are not willing to do yourself. Leaders step up to the plate. Non leaders make excuses for why they are not getting the activities done.

Leaders think about moving forward.

Leaders are always in production mode. Even on vacation, they are observant of the next prospective candidate. Leaders think and plan the next course of action to take. They have a vision for where they want to go in life. There is really no such thing as a day off. Their motto is, time is not money, time is results.

In conclusion, leaders do what non leaders don’t. These individuals set the bar and then raise it. Leaders take action in order to obtain a desired result. Once obtained, they raise the bar higher to get a better result than the first. Do what leaders do to have where leaders have.

Much Success,

Calvin Moss

Your leader and online marketing coach

About the author:

Calvin Moss is a writer/blogger and home business entrepreneur. He lives in New York City with his wife and daughter. You can view more of his work at http://www.calvinmosspro.com.

P.S. Hit me up on FaceBook!!!

http://www.facebook.com/Connectwithcalvin