It’s not really about your product or service. It’s about the dream.


When people initially start a business, they base the product or service as the determining factor. While it is normal to base your decision on the product or service, it’s really not about your product or service. The majority of network marketing  companies are very good with exceptional products and services. As long as there is a market, you will have a profitable product and service.

When I first got started, I thought it was all about the product. I focused solely on getting people on the product hoping that they would become business partners after seeing how great my product made them feel. Don’t get me wrong, that technique still works. However, I quickly realized that no matter how “great” my product was, not everyone had an interest in it. Not to get off subject, but some people are very skeptical. The last thing you want to do is prove to a skeptic that your business works. They will prove to you that it doesn’t work by doing nothing.

As a marketer, I believe it’s important to not focus so much on the product or service but   focus on the dream.  It’s the dream that people want. They want to travel more and be home with their families. In addition, they want to spend their time without having a boss over their back(no offense to bosses). Network marketing gives you back your life so to speak. Most people don’t like their jobs nor do they like getting up early to go to them. It explains why so many people are grouchy in the morning.

In conclusion, it’s not so much about your product or your service. It’s about the dream. What would life be like if you were living your dream? What would it look like? Think about that for a moment. Make it as vivid as possible. When you assist other people to live their dream, you will live yours.

About the author:

Photo on 12-13-15 at 12.57 PM

Calvin Moss is a writer, blogger and home business professional. He lives in New York City with his wife and daughter. He is on Facebook, Instagram and Twitter.



How To Recruit 10 People In 24 Hours(webinar replay) How To Recruit 10 People in 24 Hours – YouTube

How To Recruit 10 People in 24 Hours – YouTube

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Don’t Get Distracted By Other Opportunities


When we get started in network marketing or affiliate marketing, we are on fire for the industry. We tell everyone we know about this great opportunity we just joined and how there is a ground floor opportunity for them if they sign up right now. Then after awhile, things begin to change. We no longer stay excited about our business program. Thoughts of quitting began to sink in. It’s time to join something else. Since we’re not making sales, it must be the company(not us). We start looking at the greener grass instead of getting off our a**. The problem is that we are not focused.

We read stories of how other people are crushing it and become envious. We all go through this in our networking careers. We join program after program and are still not making any money. Not even on our auto ship. Instead we become opportunity whores and don’t even know it. Don’t get distracted by other opportunities. Stay focused and build the one you are currently in. Do not allow other networkers discourage you from your MLM into theirs. I don’t care how great the compensation plan is.


If you can’t or won’t build your current business for whatever reason, you will have similar problems in any business you join. I’m just saying. A consistent work ethic is still required. It is also important to note that your product is not your product. Your product is people.

In conclusion, don’t get side tracked with different opportunities. Stay focused and build the one that you are currently in. Network marketing is a wonderful industry. So wonderful that it requires work. If another representative tries to smooth you over into his or her business, think about what why you got started in your company.


photo credit: wonder gressive, LinkedIn, life hack

About the author:

Calvin Moss is a writer/blogger and home business professional. He lives in New York City with his wife and daughter.

Does Posting In Facebook Groups Really Work?


Does posting in Facebook groups really work? That must be the ten thousand dollar question. I believe there are two answers to that question and I will explain why. Yes, posting in Facebook groups work. However, it depends on what and where you’re posting. If you look on Facebook, you’ll notice people posting negativity along with their business opportunity. You can’t mix the sweet and the sour together because it sends the wrong message to your prospects.

What works on Facebook? Inspirational/motivational quotes. They are awesome for personal and business matters. You can get them online however, I do believe you should create your own as well. This is what separates the leaders from the followers although we all start off as followers. If you want to brand yourself on Facebook, you must post information that provides value. Many people look for posts to share on their timeline that promotes empowerment. As you share value, people will begin to comment and direct message you saying thanks for the inspiration!


What doesn’t work on Facebook? Spam. From time to time, someone will post an income program on my timeline. I consider it spam because I did not request it. Nor did I give permission for it to be posted on my page. I also learned that mesaging people who you are not friends with about your business opportunity is also spam. Please stop this. No matter how many times the following statement is preached, people still don’t get it: build relationships first BEFORE sending your link. If someone wants your link, they will ask for it. Just because someone accepts your friend request, does not mean you should send them your unsolicited link. There is nothing wrong with building rapport and asking first. Spamming in Facebook groups doesn’t work because everyone is doing the same thing. Most groups are nothing but spam fests. If a prospect visits these groups, he or she would be confused.


In conclusion, does posting in Facebook groups really work? Yes if you are providing value and no, if you’re not. It depends on what and where you’re posting. Unfortunately, some of these groups are useless. Around 80% of your content should be value based and 20% should be promotion. When you do this, you will be looked upon as a leader not a spammer.

photo credit: Internet news, orange netwig, rswebsols

About the author:

Calvin Moss is a writer/blogger and home business professional. He lives in New York City with his wife and daughter.

The Importance Of Creating Value Based Content


Creating content is very important for the success of your home business. This is especially true if you are building your business online. It is said that content is king. Creative content is king forever. As a marketer, you should be offering value to your subscribers and visitors. One of the common problems you’ll see online is spam. Marketers are spamming their links to people without building relationships. A friend of mine who went to school to build webpages told me this some time ago. Did I listen, of course not. I learned the hard way. Valuable content is important because it offers solutions to people’s problems. In addition, this kind of content brands you as a credible source of information. People who are building a business will be able to implement your strategies and build relationships BEFORE sending their links to prospects.

The importance of value based content. It is what separates the professional from the United professional. It distinguishes the determined from the frustrated. Keep in mind that you do not have to completely create your very own content. You can use other marketers content and add your personality to it. It can be in the form of a video or blog post. It doesn’t matter as long as you offer value.

The days of you hounding people to look at your opportunity are over unless you have influence and a supportive warm market. Most marketers don’t have either so creating content should be considered. Now, some people will say oh, I don’t want to get involved in writing or making videos. You don’t have to. Just know that you’ll increase the chances of putting yourself into the category of network marketers who wind up quitting and calling MLM a scam.

In conclusion, understand the importance of creating value based content. When you do, you can’t help but attract people to you. Individuals will want to know what it is that you are involved with. If they like the value you’re offering, they will eventually recruit themselves. On a weekly basis, I get people asking me what I do. That’s how you want to position yourself. Just remember that your content is a magnet, not your opportunity.


photo credit: marketo and ruaditgital

Calvin Moss

about the author:

Calvin Moss is a writer and blogger. His work can be seen at He is a home business owner and marketer. He lives in New York City with his wife and daughter. Mr. Moss can be found on Facebook, Instagram and Twitter.

What Works In Network Marketing


Network marketing is an interconnected business system of people who like helping people. Throughout the years, strategies on how to build your network marketing business have been tested and perfected. There are now more training programs than ever, that are designed to assist you in building your business more effective. As time and technology advances, so does methods and strategies. What worked yesterday, may not work today. When it comes to building your business, some methods work better than others. So let’s talk about what works in network marketing.


In today’s networking era, branding or attraction marketing as it is known, works in network marketing. Branding means you are building your credibility and authority as a home business owner and/or coach. You do this by offering value. If you notice, many network marketers are promoting their company products and services instead of themselves. Just look at many of the Facebook and Twitter pages. This makes it hard for prospects to decide which rep to join. Through branding, prospects will see if they resonate with you through your brand. Afterwards, decide if they will join you or not. Branding is popular and it works in network marketing.

2. Marketing your brand.

As an entrepreneur, you must market your brand on the front end and your opportunity on the back. When you market your brand, you are actually marketing intellectual property if you will. You want to market your brand on social media to build your following. Blogging, commenting and sharing works well. This is in turn, elevates your influence in the industry. Marketing your brand works well in network marketing.

3. Building relationships.

This a no brainer. Building relationships is the essence of network marketing. Relationships are important especially business relationships. Your net worth is connected to your network. It’s been the truth since day one. These ideas work in network marketing. I believe a combination of old and new style methods are effective. As we implement these ideas, we will be successful through consistency.

Calvin Moss

home business owner and online marketer.

Stop Begging Prospects To Look At Your MLM Opportunity

stop begging images

When we first get started in MLM, we want everyone we know to look at our business. We know we have a goldmine because our sponsor said so. So we hunt people down to the point that even our friends don’t want to be bothered anymore. This is because the light bill is due and the gas bill too. We are behind on the mortgage, and bill collectors are calling. Nevertheless, we beg and beg until someone says, “ok! I will look at your stinking business!”.

Where did this begging mentality come from? It came from desperation. MLM is the light at the end of the tunnel. It is a ticket to personal and financial freedom. In network marketing, you can do things that you could never do with a job. Yet, we continue to beg prospects to see our presentation. Network marketing requires you to handle yourself from a position of power. You don’t want everyone in your business. You only want people who are committed to the process of practicing a few disciplines consistently.

Stop begging prospects to look at your business. You have the goose that lays the golden eggs. When you beg potential business partners to look at your business program, you are coming from a needy position. When people sense that, do you know what they say? They say NO!! Instead of you disqualifying them, they disqualify you.

In conclusion, stop begging prospects to look at your MLM opportunity. If you convince them to join you, you will convince them not to quit. Begging makes you look like an amateur salesman, not a professional net worker.

Much Success,

Calvin Moss