8 MLM Marketing Tips For Success

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There are 8 MLM Marketing tips that will help you succeed in your network marketing business. It doesn’t matter what company you’re in or what product you’re selling. These tips are confirmed by every top earner in the industry, and will work for you. So here we go.

Target Market

You must be crystal clear about who your target market is. If you’re selling jewelry, it is highly unlikely that your target audience is looking to save money on energy. You must be crystal clear about who your target market is. There’s an ole saying that goes if you target everyone, you’ll hit no one. Everyone is not a good fit for your business and every person is not a prospect.

Chasing friends and family

We’ve all been guilty of this common mistake. Fortunately, I’ve had success with getting some friends and family to support me in business. However, I know from dealing with other siblings and relatives who said no, that the method of chasing them doesn’t work. Most family and friends want to see you make a million dollars before they join since you  them that you were going to make seven figures in a year. If they do get started, they expect to do nothing. You’re better off chasing a rabbit and catching it than chasing friends and family members and getting them to join.

Establish your why 

Everyday you need to remind yourself of your why. This is especially true when things are going well in business. You will have times in your business where no one is not signing up. So you need to have a strong why and realize that your why will bring you closer to your wishes. Most people don’t have a strong why. They why is why try it for now and see how it goes. If it doesn’t work, I’ll ask why can’t I have my money back? So their why turns into a why bother. Establish your why and be firm with it.

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Personal development

A lack in personal development is the reason why people don’t stand on their why. Everyday we should be reading something that will keep us strong and motivated. The reason people quit is because they don’t have the mindset of a winner. A winner sees himself winning even though things in his life may appear that he’s losing. You must walk by faith not just spiritually, but mentally in regards to business. Your daily actions must support your faith. In actuality, personal development is derived from spiritual development. Develop your business mind with personal development and mindset training. Youtube, barnes and nobles is filled is relevant material that will assist you in this area.

Stay consistent

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It’s not what you do once that gets you the prize. It’s what you continue to do day in and  day out. You must consistently expose people to your offers. Whether you choose to market or prospect, you must have some kind of daily action step. Unfortunately, most people take action a few times then stop for a longer period of time. Be consistent and persistent until you get what’s yours!

Maintain your focus

When I was with the Department of Corrections, I had a weapons instructor who used to always tell us to maintain your focus and discipline. He told us this because the  duties of a CO are very demanding. As a network marketer, you must maintain your focus. Meaning, have tunnel vision like focus. Don’t spread yourself thin trying to master every marketing strategy. If you are just starting out, use one paid and one free strategy. Otherwise, you will be a jack of all trades but a master at none. Maintain your focus.

Social media 

Social media should be included in your daily business activities. Network marketing is about building networks of relations. You want to surround yourself with people of like mind. As you do this, over time, some relations will turn to business partnerships. Social media is also a great place to build your brand. The more you build your brand, the more authorized you become. Most successful entrepreneurs have their space on social media.

Provide value 

To gain the attention of your prospect, you must provide value. This is true if you want to stand out. Your company link is no longer enough, especially if you are building online. The best network marketers create content. They know that many people  have struggles so they address those concerns. Providing value is about providing good content. Content is anything that adds value to the reader’s life.

In conclusion

These eight MLM marketing tips will assist you in your business. Success in MLM requires a bit of ingenuity. Today’s network marketer must be educated and unique. You are not selling your products, you are selling yourself. Our profession is a business, not a scheme or a thing.  Respect this business, and the business will respect you.

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photo credit: mlm diary and maiysha Johnson.

About the author

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Calvin Moss is a writer, blogger and home business professional. He lives in New York City with his wife and daughter. He can be reached on Facebook, Instagram and Twitter.

The six sins of network marketing

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In networkmarketing, there are rules that you must follow in order to be successful in your business. If you deviate from the rules, you will become frustrated and quit. There are no shortcuts however, people continue to look for them. There are six sins of network marketing that will cost you time and money. The six sins goes as follows:

  1. Jumping from opportunity to opportunity.

I’ve been there. There are people who are in as much as five different companies. Usually what happens is a prospect joins a company and after a while, gets bored. So he or she finds another company to join and the cycle continues. A solid career can not be built this way.

2.  Marketing but not prospecting.

Network marketing activities includes prospecting. Most people spend more time marketing because it’s easier and less painful. Marketing is supposed to compliment your prospecting. You should have a set number of people that you will talk to everyday. This is called projecting. You are projecting the amount of people you will talk to daily, weekly, monthly and yearly. Will you meet your goals every day? Probably not. But you must hold yourself accountable to meet your numbers.

3.  Posting your company products, images all over social media.

Like I said in previous blog posts, people don’t care about your products as much as you do. Continuously posting pictures of your products will not move people to buy them. Every company has been seen before. Maybe not by you,but by someone else. What would make your products more valuable is if they were the only ones that could do what they claim. If that were so, there would be such a demand that manufacturers would have a hard time supplying the need.

4.  Making income claims and/or statements.

At some point or another, you or someone you know, received a call like this: “hi my name is Jill and I was given your name as someone who was looking to make 3 to 5000 dollars per week. Is that something your still interested in?”. When you make income claims, you push people away from you instead of pull. Most people are skeptical as it is, so making these kind of statements will contribute to the stigma on MLM.

5.  Un professionalism.

A big problem I see online from network marketers, is unprofessional behavior and language. This is a business and should be approached as a business. Ratchet, hood and ghetto behavior should be kept away from this industry. It has no place in this business. I suspect sponsors are looking to sign anyone up just to make a buck. I don’t mean to judge anyone, and I know people come from different walks of life. This is where personal development comes in. We must edify the industry with a positive mental and professional attitude.

6. Begging, chasing and convincing.

Network marketing is a profession of opportunity, prosperity and stability. You are not in the business of begging people to look at your opportunity. The key word is opportunity. It’s up to your prospects to recognize what you have. You have the goose that lays the golden eggs. Do not lower your dignity for the sake of getting someone to watch your presentation. Do not chase people around online. Short story, I was friends with a guy on Facebook. Every chat we had, he would try to convince me to join his program, saying “its only $18 to join, just sign up”. So I got fed up and unfriended him. He started sending me friend requests and I ignored them. Don’t beg, chase or convince people. If you do, you will convince them to stay.

In conclusion, these are the six sins of network marketing. There are more. When we commit these sins, we separate ourselves from success.

About the author: 

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Calvin Moss is a writer/blogger and home business entrepreneur. He lives in New York City with his wife and daughter.

 

Your Daily Routine

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Success doesn’t occur from something that you do once. Success results from what you do on a regular basis. Most people come home from work and do what they have to do family wise but business wise, they do little to nothing. Maybe send an email or post a couple of internet ads. If you look at what successful people do and what unsuccessful people do, you’ll notice a huge difference.

At the end of the day, you must be able to account for the activity that you did. You are accountable for your daily routine. It’s funny how people say they don’t have time to do this or that, but they have time to watch TV. Then when you take an inventory of what they’re doing, the number is usually zero.

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We all have busy lives. No one always has the perfect schedule. However, you are still accountable for maintaining your daily routine. With that being said, here are some tips for creating a daily routine:

  1. Get up an an hour earlier.
  2. Pray.
  3. Read a something on personal development.
  4. Create or share a piece of content.
  5. Exercise.
  6. Connect with more prospects.

These tips will assist you in increasing your chances for success. The main thing to do is be consistent.

About the author:

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Calvin Moss is a writer/blogger and home business entrepreneur. He lives in New York City with his wife and daughter.

 

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Don’t Get Distracted By Other Opportunities

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When we get started in network marketing or affiliate marketing, we are on fire for the industry. We tell everyone we know about this great opportunity we just joined and how there is a ground floor opportunity for them if they sign up right now. Then after awhile, things begin to change. We no longer stay excited about our business program. Thoughts of quitting began to sink in. It’s time to join something else. Since we’re not making sales, it must be the company(not us). We start looking at the greener grass instead of getting off our a**. The problem is that we are not focused.

We read stories of how other people are crushing it and become envious. We all go through this in our networking careers. We join program after program and are still not making any money. Not even on our auto ship. Instead we become opportunity whores and don’t even know it. Don’t get distracted by other opportunities. Stay focused and build the one you are currently in. Do not allow other networkers discourage you from your MLM into theirs. I don’t care how great the compensation plan is.

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If you can’t or won’t build your current business for whatever reason, you will have similar problems in any business you join. I’m just saying. A consistent work ethic is still required. It is also important to note that your product is not your product. Your product is people.

In conclusion, don’t get side tracked with different opportunities. Stay focused and build the one that you are currently in. Network marketing is a wonderful industry. So wonderful that it requires work. If another representative tries to smooth you over into his or her business, think about what why you got started in your company.

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photo credit: wonder gressive, LinkedIn, life hack

About the author:

Calvin Moss is a writer/blogger and home business professional. He lives in New York City with his wife and daughter.

Why People Are So Skeptical About Your Home Business Opportunity

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Why do you think people are so skeptical about your home business opportunity? It may not be your home business per se, it may the industry in general. Before you got started in your opportunity, you were probably skeptical also. You saw guys standing in front of rolls royces, mansion in the background, wearing thousand dollars suits right? You probably thought these guys were con artists or something. Furthermore, your brother in law got into one of those deals and lost his shirt on it. This is a common story for many people.

It is important to understand that there are good and bad business programs, just like anything else in life. It is your responsibility to get educated and use a little common sense so you will not lose your shirt. People naturally, are very skeptical. That’s just how it is. People think if something is too good to be true, it probably isn’t. Well the truth is, if something sounds to good to be true it probably is, assuming you have the right education. That’s the problem. People don’t have the right education. This is a contributing factor as to why so many people are skeptical about your home business opportunity.

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When home business entrepreneurs hear such skepticism, it causes even them to doubt whether or not this industry really works. The industry works if you work. You don’t need another business, you need to go to work. You don’t need another marketing platform, you just need to build relationships first and stop bringing up your business unless asked. We throw up on people and haven’t even established rapport. Don’t seek to recruit everyone you contact. It’s okay just to be friends.

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In conclusion, this is why most people are so skeptical about your home business opportunity. Handle yourself professionally and stop begging, chasing and convincing. It really doesn’t work.

photo credit: dplindbenchmark, Jesus people for animals and diylol

About the author:

Calvin Moss is a writer/blogger and home business professional. He lives in New York City with his wife and daughter. Connect with Calvin on Facebook at http://www.facebook.com/Connectwithcalvin.

Why talking to most friends and family about network marketing doesn’t work

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When you first get started in network marketing, you get excited about your company. You think you hit the lottery. You probably met some sponsor who promised you the moon. You were then told to make a list of customers and team builders. This list is comprised of family, friends and associates. The list is also known as your warm market. I have mentioned the following reasons why talking to most friends and family, about network marketing doesn’t work.

Your sponsor told you to ask them “the questions”, give them samples and get them to a meeting. All of which work depending on the kind of influence you have. The problem is that most people have no influence and/or affluence. Which partly explains why people quit so soon. A lack of influence is one of the reasons why talking to friends and family about network marketing doesn’t work. When you have influence, people will listen more to what you say. So if you lack influence, talking to friends and family about your network marketing business probably won’t work. You must build in influence by branding yourself and getting exposure.

Another reason why talking to most friends and family doesn’t work is because they “tried one of those things and it didn’t work”. Network marketing is a business that requires work. When you join an MLM, you have to work your business consistently. Nothing magically happens overnight. Your results will always depend on what you are doing.

A third reason is because they do not understand the concept of MLM. Network marketing is an organization of people who use and retail high quality products offered through their company. In addition, they get paid for building an organization of people who do the same. This is the basic concept of MLM. No overhead, low expenses and exponential potential to create wealth.

A fourth reason is due to a negative frame of reference. Sadly, some of the most negative people are the ones in your household. While you are seeking change, they want to remain the same. Most family and friends have the crabs in the barrel mentality. As you try to climb your way up out of the barrel, another crab tries to pull you down. They make such statement such as “you can’t do that” and “go get a real job”. These are very discouraging words to hear from someone you love. Nevertheless, we move forward regardless.

In conclusion, these are some of the reasons why talking to most friends and family about network marketing doesn’t work. Obviously, there are net workers who sponsor their loved ones into their business with no problem. I believe you should prospect your immediate people. Usually, siblings and companions will join when you start making money. I feel that the core of the problem is their unbelief. Relatives do not believe that success is possible with MLM. The ole saying goes: some will, some won’t, so what, someone else is waiting. Keep building.

Much Success

Calvin Moss