In today’s post, I want to talk about whether or not building your business offline is still effective. Currently, there is a train of thought in the industry that says old school network marketing is dead. Many online “gurus” say that cold calling is dead or the three feet rule is old news. Nothing could be further from the truth. Those strategies still work and always will as long as people exist. No someone may say “wait a minute, I live in a town of only a thousand people, how could that work for me”? The answer is to use online strategies, work your town and go out of town if that is realistically doable.
In my opinion, attraction marketing doesn’t mean that you completely disregard human interaction. Network marketing is still a face to face business. If you think about it, all of the top seven figure earners in MLM built their business offline first and used attraction marketing to leverage their success and credibility. I’m a fan of online network marketing by all means. I just believe that traditional marketing produces results because we are in the people business. People are online and offline.
I also believe that what you are marketing makes a difference. Some products and services are better promoted offline. For example if you have a physical product that you can give out as a sample you will have better success. People love the free things so all you have to do is give your product out. Online, people are a little reluctant to give you their personal information. This is because they do not know you and you lack credibility.
In conclusion, building your business online is still effective because people still like to interact with each other. Can you imagine a world where there is no human contact and everything you need must be done online? No matter whether you are doing offline or online marketing, you still have to sell. Unfortunately, many online marketers think you don’t have to sell. That’s simply not true. You are selling business systems, sales funnels. Don’t allow technology to rob you of building real and lasting relationships.
About the author:
Calvin Moss is a blogger and home business owner. He lives in New York City with his wife and daughter. Mr. Moss can be found on Facebook, Twitter and Instagram.
Why do you think people are so skeptical about your home business opportunity? It may not be your home business per se, it may the industry in general. Before you got started in your opportunity, you were probably skeptical also. You saw guys standing in front of rolls royces, mansion in the background, wearing thousand dollars suits right? You probably thought these guys were con artists or something. Furthermore, your brother in law got into one of those deals and lost his shirt on it. This is a common story for many people.
It is important to understand that there are good and bad business programs, just like anything else in life. It is your responsibility to get educated and use a little common sense so you will not lose your shirt. People naturally, are very skeptical. That’s just how it is. People think if something is too good to be true, it probably isn’t. Well the truth is, if something sounds to good to be true it probably is, assuming you have the right education. That’s the problem. People don’t have the right education. This is a contributing factor as to why so many people are skeptical about your home business opportunity.
When home business entrepreneurs hear such skepticism, it causes even them to doubt whether or not this industry really works. The industry works if you work. You don’t need another business, you need to go to work. You don’t need another marketing platform, you just need to build relationships first and stop bringing up your business unless asked. We throw up on people and haven’t even established rapport. Don’t seek to recruit everyone you contact. It’s okay just to be friends.
In conclusion, this is why most people are so skeptical about your home business opportunity. Handle yourself professionally and stop begging, chasing and convincing. It really doesn’t work.
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