Can you succeed on social media without any credibility?

social-credibility

One of the questions people have when they are first starting out in business is, can they succeed on social media without any credibility. That’s a very important question to ask because many people want to use social media as a platform for their products and services.

They want to succeed using social marketing because that’s where billions of people are. They want to learn what it takes to win online every time.

Unfortunately, I do not recall reading or watching sufficient content that addresses this matter. As a result, I am going to do my best to answer the question objectively and logically.

So again, the question is can you succeed on social media without any credibility. The answer is both yes and no. I’ll explain my double answer.

Yes you can: 

-if you have have a budget. You have to think of yourself as a multinational corporation. What big business do you know of that doesn’t have a marketing budget? If you’re building a business even online, it doesn’t mean that you don’t need a budget. Successful social media marketers use financial resources to expand their reach and influence. So must you.

I know what you’re thinking. You watched a video of someone who built a six figure business without using any advertising money. Well you and I don’t know ALL of what they did to build that business. So in my opinion, you need to invest some money to build your business. Especially when competition online is greater now than it was years ago.

-if you create content. ILT stands for Invest, Learn, Teach. As a entrepreneur on social media, you should be creating some kind of content that addresses the problems that people are having online regarding their business. Some of those problems could be lead generation, marketing strategies and so on. Content is king. Where do people go for content? Social media. If you create engaging content, you will be successful even if you don’t have any credibility.

No you can’t:

-if you think you can spam your way to success. The majority of internet marketers spam their links all over social media. This is not the way to become successful on social media. This tactic does not increase your credibility, it destroys it. In addition, it makes the marketer look desperate. Why would someone send a link to another person who did not request it? Social media is about being social first and business second. People are smart. They know you have some kind of business that you’re promoting.  They just don’t want to spammed with it. Spam will get your business canned.

-if you promote your company products all over social media. This part has been talked about a lot in many articles and videos. Yet, people still use this as their main marketing strategy. Most network marketing consumable  products have a similar health benefit. So people are not necessarily going to join you because of the products. They are going to join you because they like your uniqueness. Furthermore, your knowledge is what is going to attract them to you because they feel you can help them, not your product. Hope that makes sense.

In conclusion, You can succeed on social media without any credibility. It depends on the time AND money you invest in yourself and business. You get out what you put in plain and simple. Too many people expect to become an overnight sensation on social media and it doesn’t work that way. You will pay your dues especially when no one knows you. If you want to learn what entrepreneurs are doing to become successful on social media, click here

About the Author:

Photo on 12-13-15 at 12.57 PM

Calvin Moss is a blogger and home business professional. He lives in New York city with his wife and daughter in New York City. He can be found on Facebook, Instagram and Twitter.

 

 

 

The Importance Of Creating Value Based Content

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Creating content is very important for the success of your home business. This is especially true if you are building your business online. It is said that content is king. Creative content is king forever. As a marketer, you should be offering value to your subscribers and visitors. One of the common problems you’ll see online is spam. Marketers are spamming their links to people without building relationships. A friend of mine who went to school to build webpages told me this some time ago. Did I listen, of course not. I learned the hard way. Valuable content is important because it offers solutions to people’s problems. In addition, this kind of content brands you as a credible source of information. People who are building a business will be able to implement your strategies and build relationships BEFORE sending their links to prospects.

The importance of value based content. It is what separates the professional from the United professional. It distinguishes the determined from the frustrated. Keep in mind that you do not have to completely create your very own content. You can use other marketers content and add your personality to it. It can be in the form of a video or blog post. It doesn’t matter as long as you offer value.

The days of you hounding people to look at your opportunity are over unless you have influence and a supportive warm market. Most marketers don’t have either so creating content should be considered. Now, some people will say oh, I don’t want to get involved in writing or making videos. You don’t have to. Just know that you’ll increase the chances of putting yourself into the category of network marketers who wind up quitting and calling MLM a scam.

In conclusion, understand the importance of creating value based content. When you do, you can’t help but attract people to you. Individuals will want to know what it is that you are involved with. If they like the value you’re offering, they will eventually recruit themselves. On a weekly basis, I get people asking me what I do. That’s how you want to position yourself. Just remember that your content is a magnet, not your opportunity.

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photo credit: marketo and ruaditgital

Calvin Moss

about the author:

Calvin Moss is a writer and blogger. His work can be seen at http://www.calvinmosspro.com. He is a home business owner and marketer. He lives in New York City with his wife and daughter. Mr. Moss can be found on Facebook, Instagram and Twitter.