Three Things That Will Help Brand You A Leader

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As an entrepreneur, your goal is to become the leader that people are looking for. Leadership is influence. So you are in the influence business. In order to influence people to make decisions whether it be to purchase your products or services, you must come across as influential. Now a lot people think that you need to have amazing results in your business or life, shook the governor’s hand, ate dinner at the white house, or received a nobel peace prize. This is not so.

There are three things that will help brand you a leader if you are open and willing to get out of your comfort zone. ANYONE can do them and they require no special skill or credential. So here are the three things that will brand you a leader:

  1. A Blog: Having a blog will assist you to become a leader. This is because a blog is your real estate online. It’s like a hub if you will. Blogs allows your audience to read what’s in your heart and mind. You can develop a relationship with your readers through your content. Relationships are usually the first steps towards business partnerships and customer acquisitions.  If you look at who’s who in business, you will learn that almost every successful person has a blog. Some people have two blogs. It is important to have your brand online. You will attract more people to you which will promote you as leader.
  2. Video: The second thing that will help brand you a leader, is doing videos. Many people shy away from making videos because they don’t want to get out of their comfort zone. I felt the same way. However, I knew that I would have to get from behind the computer and show people that I am a real person eventually. Currently I have between 30-50 videos on faceBook and youtube combined. Video is powerful and is something that any aspiring leader should consider.
  3. Give something away: This is also big. Consider giving away  something like a free how to blog report or PDF. You can also give away a free coaching call or instructional video. People love getting something for nothing. Nevertheless, leaders are GIVING because it is more blessed to give than receive. In fact, giving is how you receive. that’s a spiritual law.

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In conclusion, these are three things that will help you to become a leader. The more resourceful and  CONSISTENT you are, the more likely you are to generate a great fortune. Your greatest calling is first to serve God and secondly, your fellow man. Move forward and become the leader that people are looking for.

About the writer:

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Calvin Moss is a writer, blogger and home business professional. He lives in New York City with his wife and daughter. He can be reached on Facebook, Instagram and twitter.

 

Attraction Marketing 101 On Social Media

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In about 2007-08, A new type of marketing emerged called attraction marketing. The reason for the creation of it is to give network marketers who are struggling to build their business the education to recruit people and other network marketers into their organization without chasing friends and family members. So as a network marketer and now attraction marketer, you can make money from people who join your primary company and those who don’t.

What is attraction marketing?

Attraction Marketing in a nutshell, is when you create a piece of content that solves problems through a blog post or video post. You share it with people who find value in your content. As a result, they become attracted to you through your material. You are now a branded authoritarian. The more content you have the more valuable you become to the marketplace.

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As a network marketer or direct sales professional, you are not just in the business of sales(pushing). You are in the business of attraction(pulling). This is especially if you are doing business on social media. There are several ways that you can use attraction marketing to draw prospects to you just by sharing value. Understand that there is a formula to do attraction marketing that MUST NOT be ignored. Welcome to the RVL formula which stands for:

R-Results post.

V-value post.

L-Lifestyle post.

  1. Results post-People love seeing results that others are getting online. Well maybe not everyone because there are haters who don’t want to see you winning unfortunately. Nevertheless, results posts show that you are doing something right and that you are SERIOUS about your craft. It doesn’t matter how small your results are, post them! Everyone starts small.
  2. Value posts-These posts are the kind that educate, motivate and inspire people through blogging, videos, quotes to take action in their own business or partner with entrepreneurs in business, to create a win-win situation.
  3. Lifestyle posts-Post pictures of you, friends and family out and about doing fun activities, eating at restaurants, going shopping, or on vacation. You want to show people that you are a real human being and a citizen of the world.

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In conclusion

The thing with attraction marketing is that it takes TIME and CONSISTENCY. In addition to the things mentioned above, you can include stories and testimonies from other peoples so well.  In attraction marketing,  about 80% of your time should be spent  giving value and 20% of your time should be posting about your business. Oftentimes, we want to do a little marketing and expect people to click on our links and sign up right away. It doesn’t work like that. This kind of marketing is a free strategy that should be combined with a paid strategy in order to increase results and add to your bottom line.

REMEMBER: it all starts with your profile.

P.S. If you are in business for yourself and are looking to attract more customers and business partners CLICK HERE.

If you are looking for an opportunity CLICK HERE

About the writer:

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Calvin Moss is a writer, blogger and home business professional. He lives in New York City with his wife and daughter. He can be reached on Facebook, Instagram and Twitter.

 

 

 

Does Posting In Facebook Groups Really Work?

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Does posting in Facebook groups really work? That must be the ten thousand dollar question. I believe there are two answers to that question and I will explain why. Yes, posting in Facebook groups work. However, it depends on what and where you’re posting. If you look on Facebook, you’ll notice people posting negativity along with their business opportunity. You can’t mix the sweet and the sour together because it sends the wrong message to your prospects.

What works on Facebook? Inspirational/motivational quotes. They are awesome for personal and business matters. You can get them online however, I do believe you should create your own as well. This is what separates the leaders from the followers although we all start off as followers. If you want to brand yourself on Facebook, you must post information that provides value. Many people look for posts to share on their timeline that promotes empowerment. As you share value, people will begin to comment and direct message you saying thanks for the inspiration!

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What doesn’t work on Facebook? Spam. From time to time, someone will post an income program on my timeline. I consider it spam because I did not request it. Nor did I give permission for it to be posted on my page. I also learned that mesaging people who you are not friends with about your business opportunity is also spam. Please stop this. No matter how many times the following statement is preached, people still don’t get it: build relationships first BEFORE sending your link. If someone wants your link, they will ask for it. Just because someone accepts your friend request, does not mean you should send them your unsolicited link. There is nothing wrong with building rapport and asking first. Spamming in Facebook groups doesn’t work because everyone is doing the same thing. Most groups are nothing but spam fests. If a prospect visits these groups, he or she would be confused.

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In conclusion, does posting in Facebook groups really work? Yes if you are providing value and no, if you’re not. It depends on what and where you’re posting. Unfortunately, some of these groups are useless. Around 80% of your content should be value based and 20% should be promotion. When you do this, you will be looked upon as a leader not a spammer.

photo credit: Internet news, orange netwig, rswebsols

About the author:

Calvin Moss is a writer/blogger and home business professional. He lives in New York City with his wife and daughter.